enterprise and markering in the development of products

Question 1

customer identification

Answer 1

age,gender,home,recreational interests
use certain aesthetic finishes relevant to age or gender
disposable income decides the price
home depends on sizing
recreational features for what they midget need

• social and emotional needs
  -family needs
  -budget pressures
  -brand

Question 2

corporate identity

Answer 2

branding that is used to present the image of a company to the public
colour or combination colours
establishing customer loyalty
try product and like it look for similar product
distinctive identity

Question 3

packaging design

Answer 3

integral part of brand identity
for example coca cola bottle

Question 4

labelling

Answer 4

slogans or offers to attract attention
important info
use by date
age restrictions

Question 5

global marketing

Answer 5

promoting world wide
large fast food different menus suitable for different countries
sensitive to religious and cultural beliefs
universal appeal such as cars phones
apple will have offices in diff countries

Question 6

advertising and promotion

Answer 6

Tv commercials, billboards, social media, posters, pop up adverts
the use of social media and the internet transformed advertisement
cookies can store info retargeted marketing
personalised video adds, interest for recently
signing up for accounts ask for preferences
viral marketing

Question 7

product costing , calculation and profit

Answer 7

direct and indirect costs

direct- directly associated with making a specific product include labour material costs factory usage
indirect- no specifically associated with making a particular product but are involved with running a business as a whole, security personnel electricity maintainece

total direct material costs + total direct labour + total manufacturing overhead costs/number of units made = product cost per unit

1 annual overheads
2 how much time per week making
3 hourly overhead costs
4 required hourly wage
5 total hourly wage
6 time takes to make a singular product
7 multiply 5 and 6
8 add material cost to hourly rate

Question 8

entrepreneurs and collaborative working with designers

Answer 8

entrepreneur demonstrates initiative and invest capital into an idea- setting up business
takes the risk

occasionally have skills to invent and design products for example james dyson
more commonly need help

don’t usually work in isolation
collab
video conferencing with people from around the world or face to face