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College > E-Commerce Final > Flashcards

E-Commerce Final Flashcards

1
Q

Attracting people to your own marketing messages

Aquire Fans, let them know you’re here

A

Fan acquisition

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2
Q

encouraging others to interact with your content and brand

Worth their while to share, respond to you

A

Engagement

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3
Q

encouraging visitors to share their comments and likes with their friends

The sharing, makes them share

A

Amplification

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4
Q

a stable group of fans engaging and communicating with one another over a substantial period of time about your brand

Build loyal influencers, people associated them

A

Community

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5
Q

???

A

Brand strength (sales)

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6
Q

sharing outside the major social networks. (IM, email, texting etc.)
Social sharing offline

A

Dark Social:

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7
Q

no purchases

A

Marketing to Children (do’s & don’ts)

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8
Q

p.447

A

Measuring Marketing Results (FB)

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9
Q

the number of posts, comments, and respones. Number of views of brand page conent. The number of likes generated per visotr, the numbers of users who responed to games, contest, and coupons (particpation) the number of minuets on averrage that vistors stay on your page (duration) the rate of likes per post or other content)

A

Engagement (conversion rate

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10
Q

he % of likes, shares, or posts to other sites (the rate which fans share content)

A

Amplification (reach)

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11
Q

Intensity, how deeply involved and connected are they with the content they’re consuming

the number of posts, comments, and respones. Number of views of brand page conent. The number of likes generated per visotr, the numbers of users who responed to games, contest, and coupons (particpation) the number of minuets on averrage that vistors stay on your page (duration) the rate of likes per post or other content)

A

Engagement (conversion rate

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12
Q

The % of revaune sales that is generated by Facebook links compared to other platforms, such as email, search engine etc. The % of FB-sourced customer purchased compared to other sources of customers (conversion ration). The conversion ratio for friends of fans.

A

Brand Strength/Sales (e.g. conversion ratio)

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13
Q

(summarized on chart on page 482)

A

Location-Based Marketing Tools and Campaigns

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14
Q

(see page 505 for summary)

A

Understand how the E-Commerce Technology Dimensions have potential ethical, social and political impact

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15
Q

Targets messages to users based on location

Marketing of location-based services

A

Location-Based Marketing Tools and Campaigns

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16
Q

Rights that specify claims and duties with regard to the communication, collection, access, use, and control of information. Information rights include the rights to privacy, intellectual property, free expression, and access to information

A

Information rights

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17
Q

Who will control what will be controlled and how will the controls be implemented with Ecommerce

A

Governance:

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18
Q

Rights that specify claims and duties with regard to the communication, collection, access, use, and control of information. Information rights include the rights to privacy, intellectual property, free expression, and access to information

A

Information rights Later pt 2

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19
Q

How should we get everyone to have internet? Should they be allowed in cars? Are goats responsible for schools? Are certain online activities a threat?

A

Public safety and welfare

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20
Q

How property rights can be enforced when things can be easily distributed

A

Property rights

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21
Q

A feature of political systems in which a body of law is in place that permits individuals to recover the damages done to them by others

A

Liability

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22
Q

Individuals, society and organizations should be held accountable to others for the consequences of their actions

A

Accountability

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23
Q

the process in which laws are known and understood and there is ability to appeal to higher authority to ensure that laws have been correctly applies

A

Due process p.510

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24
Q

sticky situation

A

Dilemma -

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25
Q 
Identify and clearly describe the facts 
Define the conflict or dilemma and identify the issues 
Identify the stakeholders 
Identify the options you can take 
 Identify potential consequences
A

Dilemma (define & five-step process to address)

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26
Q

the process in which laws are known and understood and there is ability to appeal to higher authority to ensure that laws have been correctly applies
Laws are known, understood
Ability to appeal to higher authorities to ensure laws applied correctly

A

Due process p.510

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27
Q

protects original forms of expressions such as writings, art, drawings, photos, movies, performances, and computer programs from being copied by others for minimum of 70 years

does not protect ideas- just their expression in a tangible medium such as paper, cassette tape, or handwritten notes.

A

Copyright law

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28
Q
  1. Identify and clearly describe the facts
  2. Define the conflict or dilemma and identify the issues
  3. Identify the stakeholders
  4. Identify the options you can take
  5. Identify potential consequences
A

Dilemma (define & five-step process to address)

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29
Q 
Golden Rule
Universalism
Slippery Slope
Collective Utilitarian Principle
Risk Aversion
No Free Lunch
The New York Times Test
The Social Contract Rule
A

Ethical Principles/how to analyze intended action (eight examples in your text on page 510)

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30
Q

Protects original forms of expression (not ideas) from being copied by others for a period of time

It protects against copying of entire programs or their parts. Drawback is that the underlying ideas behind the work are not protected, only the expression in a work.

A

Copyright -

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31
Q

any behavior that would weaken the connection between trademark and product

A

Dilution:

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32
Q

Involves the registration of an infringing domain name or use of an existing trademark for the purpose of extorting payments

A

Cybersquatting:

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33
Q

Grant the owner an exclusive monopoly for 20 years on ideas behind an invention

Invention must be new, non-obvious, novel
Encourages inventors
Promotes dissemination of new techniques through licensing
Stifles competition by raising barriers to entry

A

Patent

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34
Q

used to identify and distingue goods and indicate their source

Purpose
Ensure consumer gets what is paid for/expected to receive
Protect owner against piracy and misappropriation
Infringement
Dilution
Federal Trademark Dilution Act and Trademark Dilution Revision Act
Uniform Rapid Suspension System (U R S)

A

Trademark

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35
Q

Involves bypassing the homepage and going directly to content page

A

Deep Linking:

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36
Q

Integrating web operations with physical store operations

A

Omni-Channel

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37
Q 
General Merchandisers 
Online Retailers 
Gasoline & Fuel 
Consumer Durables 
Specialty Stores 
Food & Beverage 
MOTO
A

Composition of US Retail Industry (no numbers/percentages, just definitions)

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38
Q

Can new entrants be barred from entering the industry through high capital costs or intellectual properly barriers (such as patents and copy rights)?

A

Barriers to entry

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39
Q

using trademarked words in a websites meta tag

A

Metatagging

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40
Q

Can customers choose from many competing suppliers and hence challenge high prices and high margins?

A

Existence of suitable products

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41
Q 
Business procedures, formulas, methods of manufacture and service delivery
May not be unique or novel
Trade secrets are
(a) secret
(b) have commercial value to owner
(c) owner has taken steps to protect
A

Trade Secrets

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42
Q

All Internet activities charged the same rate, regardless of bandwidth used

A

Net Neutrality

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43
Q

Non-local nature of Internet commerce complicates governance and jurisdiction issues

A

Taxation

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44
Q

Integrating web operations with physical store operations

Leverage value of physical store
Types of integration, e.g. online order, in-store pickup

A

Omni-Channel

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45
Q

products are made prior to orders received based on estimated demand

A

Supply-push model

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46
Q

p. 606!!!!!!

A

Understand advantages and challenges of online retailing

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47
Q

Focuses on both industry and firm itself

Key industry strategic factors
Barriers to entry
Power of suppliers
Power of customers
Existence of substitute products
Industry value chain
Nature of intra-industry competition
A

Strategic Analysis—Industry Level (e.g. barriers to entry) p. 604

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48
Q

refers to a kind of DRM that uses proprietary file formats, operating systems, and hardware to control the use of content after initial sale

A

Walled Garden -

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49
Q

Convergence (means being able to get any conent you want, when you want it, on whatever platfrom you want it

A

Media Convergence - p. 659

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50
Q

DEVLOPMENT OF HYBRID DEVICES THAT CAN COMBINE THE FUNCTIONALITY OF TWO OR MORE EXITNG MEDIA PLATOFROMS in single device
Like media, books, newspapers, tv, games etc
Examples: iphone being able to be used as phone, for music, tv, photos, etc

A

Technological Convergence -

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51
Q

Convergence in the design, production, and distribution of content.
Today artist and writers assimilate new digital and internet tools into their toolkits
Ex – garage band from apple enables low-budget independent bands to mix and control eight different digital music tracks to produce professional sounding records on a shoestring budget. Writers of books are beginning to think about video and interactive versions of their books. Online news papers are changing the news cycle to 24-hour stream

A

Content Convergence

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52
Q

The merger of media entirepses into powerful, synergistic combinations that can cross-market conent on many different platfroms and create new works that use multiple platfroms
Takes place through purchases or stragetic alliances
Each type of media use to have its own seprate industry typially compuse of large players, ex. Hollwood based production stuios or book publishers
Internt has cosed on media and intner fris that make partnerships a necarry business propstion.

A

Industry Convergence

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53
Q

Publishing
Newspapers (print & online)
Books (print & e-books)
Magazines (traditional & specialty)
Television
Cord-Cutters
Games (growth trends in mobile gaming)
Music (streaming & downloaded)

A

Trends:

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54
Q

paid subscription service

A

Paywall

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55
Q

companies that have a network of physical stores as their primary retail channel, but have also introduced online offerings
Examples: Walmart, Macy’s, JCPenney, Staples, Target

A

Bricks-and-Clicks

omni channel merchants

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56
Q

selling movies online for download and ownership. The movei industry deries revune from both physical fromats (DVDs) and digital fromats like selling movis fro download
Lead players: Apple’s iTunes store. Customers purchase and own the downloaded movie.

A

Electronic Sell Through (EST p.698) -

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57
Q

selling access on cable or the internet to specific movies a la carte on cable tv and over the internet
Lead players: apple also the leader in iVOD a la carte rentals, but other major players include amazon, Hulu, and cable systems which also rent movies on demand.

A

Internet Video On Demand (iVOD) -

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58
Q

Staging the release of a new movie across different distribution channels with different prices.
How Hollywood archives market segmentation by controlling release window, staggering market releasee.
a from of price discrimation: those willing to see movie first willing to pay higher
Releasee window is chaning under pressure from consumers to realse films ealier to streaming and VOD services. RW shrinking from 9 to four months, esp for bad movies

A

Release Window - p.699

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59
Q

(free conent can drive customers to paid conent, as streaming services like pandora and spofity have discovered

A

Media Revenue Models:

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60
Q

a freemium model that allows users access to free streamed music for a limited number of hours per month and relies on advertising to grenade revenue
Ad revenues typical exceed subscription revenues by substantial margins

A

Advertising revenue supported -

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61
Q

p. 668 Refers to the combination of technical and legal means for protecting digital content from unlimited reproduction with out permission

D R M hardware and software encrypts content
Streaming content
Difficult to copy
Walled garden

A

Digital Rights Management (DRM)

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62
Q

A la carte networks examples showtime(premiere cable network original programing available on apple, Roku, Hulu and Vue. $11 a month) , HBO now, CBS all access (live tv in selected cities on-demand streaming of past shows in CBS archives).

A

A la Carte vs. Subscriptions (All You Can Eat) p. 695

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63
Q

is watching a tv series over an entire season as installments. Now being supplanted by binge watching entire seasons online over a few days.
Netflix is leading subscription streaming service both in terms of number of subscribers and time spent using the service
Duration is grown faster and large than iVOD and reflected in market share of Netflix and apple.
subscription – all you can eat
A la carte pay from what you use

A

Linear tv

64
Q

do multiple things with one device, Ipad

DEVLOPMENT OF HYBRID DEVICES THAT CAN COMBINE THE FUNCTIONALITY OF TWO OR MORE EXITNG MEDIA PLATOFROMS in single device
Like media, books, newspapers, tv, games etc
Examples: iphone being able to be used as phone, for music, tv, photos, etc

A

Technological Convergence -

65
Q

Merging what you can do, it has become easier with easier tech

Three aspects: Design, production, distribution
New tools for digital editing and processing

Convergence in the design, production, and distribution of content.
Today artist and writers assimilate new digital and internet tools into their toolkits
Ex – garage band from apple enables low-budget independent bands to mix and control eight different digital music tracks to produce professional sounding records on a shoestring budget. Writers of books are beginning to think about video and interactive versions of their books. Online news papers are changing the news cycle to 24-hour stream

A

Content Convergence

66
Q

Merger of media enterprises into firms that create and cross-market content on different platforms

The merger of media entirepses into powerful, synergistic combinations that can cross-market conent on many different platfroms and create new works that use multiple platfroms
Takes place through purchases or stragetic alliances
Each type of media use to have its own seprate industry typially compuse of large players, ex. Hollwood based production stuios or book publishers
Internt has cosed on media and intner fris that make partnerships a necarry business propstion.

A

Industry Convergence

67
Q

significantly narrower. Practice has experts and professionals who are sharing techniques to deal with problems. They are doers.
Some non-profits
Advertisers like it because they can put up ads for niche communities
As an advertiser you can get more bang for your buck

A

Practice Communities:

68
Q

hobbyists, people who are interested in following a topic

A

Interest Communities

69
Q

linear tv, whenever you want

Use of the internet to deliver entertainment services to the home on cable TV or FiOS networks. Developed by powerful technology companies
Consumers have access to television shows and some full-length feature movies using the household internet service rather than cable tv service.
Refers to the fact that Entertaiment service rides on top of other network services lie cable tb and telephone. With ott tv does not have to be linear, do not have to purchase a lot of bundles

A

Over-the-Top Services (OTT) (p.695) -

70
Q

set up by companies, government etc.

Spread the word of their product

A

Sponsored Communities

71
Q

delivering content that people find interesting and relevant. Unfortunately, it can reinforce mindsets creating people with extreme beliefs

A

Computer algorithms p. 737:

72
Q

the difference in times before sent to dvd or streaming

Staging the release of a new movie across different distribution channels with different prices.
How Hollywood archives market segmentation by controlling release window, staggering market releasee.
a from of price discrimation: those willing to see movie first willing to pay higher
Releasee window is chaning under pressure from consumers to realse films ealier to streaming and VOD services. RW shrinking from 9 to four months, esp for bad movies

A

Release Window - p.699

73
Q

a place where people can have discourse, but it only encourages likeminded discourse

A

Echo Chamber

74
Q

everyone has the same idea, i.e.: when Facebook would only show stories that reaffirmed peoples’ political stance on their newsfeeds

A

Filter Trap:

75
Q

C2C, B2C, English auction, ducth intnenet uction, name your own price auction, penny (bidding fee) auction,

A

Online Auctions Types

76
Q 
Delayed consumption costs 
Monitoring costs 
Equipment costs 
Trusts risks 
Fulfillment costs
A

Online Auctions Risks

77
Q 
Liquidity  
Price discovery 
Price transparency  
Market efficney  
Lower transcation costs 
Consumer aggreation 
Network effects
A

Online Auctions Benefits

78
Q

p.727

first social media group

A

The Well

79
Q

buisenss sells goods it owns or controls using various dymanic pricng models

A

B2C

80
Q

Facebook, twitter. Lot of people organized in general communities. Generally supported by ad space. Little filtering.

Offer opportunities to interact with general audience organized into general topics
Advertising supported by selling ad space on pages and videos

A

General Communities:

81
Q

Offer focused discussion groups, help, and knowledge related to area of shared practice
May be profit or nonprofit; rely on advertising or user donations

significantly narrower. Practice has experts and professionals who are sharing techniques to deal with problems. They are doers.
Some non-profits
Advertisers like it because they can put up ads for niche communities
As an advertiser you can get more bang for your buck

A

Practice Communities:

82
Q

hobbyists, people who are interested in following a topic

Offer focused discussion groups based on shared interest in some specific subject
Usually advertising supported

A

Interest Communities

Interest-based social networks:

83
Q

based on what the individuals self-identify as. Part of the members identity
Ie: associations, organizations

Offer focused discussion and interaction with other people who share same affinity (self or group identification)
Advertising and revenues from sales of products

A

Affinity Communities

: Like religious, or race

84
Q

set up by companies, government etc.
Spread the word of their product

Created by government, nonprofit, or for-profit organizations for purpose of pursuing organizational goals

A

Sponsored Communities

Setup by companies with goal to promote product

85
Q

Produce relationship-based content
Affinity groups ex: profiles, newsfeed, etc.

delivering content that people find interesting and relevant. Unfortunately, it can reinforce mindsets creating people with extreme beliefs

A

Computer algorithms p. 737:

86
Q

buyer wins by the smallest amount, but buyer did not know how much they were really willing to pay

A

Seller’s lament:

87
Q

people feel bad for losing the product after auction is over

A

Loser’s lament

88
Q

p.751 (e.g. bid rigging)

A

Types of Auction Fraud

89
Q

giving negative feedback to

A

Fraud:

90
Q 
Delayed consumption costs 
Monitoring costs 
      (Solution: Fixed pricing)
Equipment costs 
Trusts risks 
     (Solution: Rating system)
Fulfillment costs

Merchants: Nonpayment, false bidding

A

Online Auctions Risks

91
Q

liquidity

A

Benefits of Auctions:

92
Q 
Conversations
Engagement
Now we’re trying to engage in conversations
	Need to be relevant
Smartphones have impacted us
Impact of smartphones and tablets
A

New marketing concepts

93
Q

Strong ties between consumer use of social networks, mobile devices, and local shopping

A

Social-mobile-local nexus

94
Q

item up for sale, people bid within a timeframe

Single item up for sale to single seller
Highest bidder wins

A

English Auction

95
Q

don’t need to know it offhand

Public ascending price, multiple units
Final price is lowest successful bid, which sets price for all higher bidders

A

Dutch Internet Auction:

96
Q

people pay whatever price they want. You have to commit to the purchase once you name your price.

Users specify what they are willing to pay for goods or services and multiple providers bid for their business
Prices do not descend and are fixed
Consumer offer is commitment to buy at that price
Enables sellers to unload unsold excess capacity
Example: Priceline

A

Name Your Own Price Auction: it’s gonna go out of stock

97
Q

auction site has taken possession of the item. Need to purchase the right to bid.
Middleman needs to be paid

Must purchase bids ahead of time
Items owned by the site
Timed auction; last and highest bidder wins

A

Penny Auction: bidding fee

98
Q

Fan acquisition, Engagement, Amplification, Community, Brand strength in terms of sales.

A

The Social Marketing Process

99
Q

cognitive dissonance, buyer’s remorse

i spent too much

A

Winner’s regret: lament

100
Q

Over 255 million Americans use a mobile device for Internet access
Devices used multiple times per day
By 2021, m-commerce will account for more than 50% of all retail and travel e-commerce.
Challenges: Mobile search
Motivating consumers to click
Raising fees for each click

A

Mobile Marketing

101
Q

people feel bad for losing the product after auction is over

i should’ve gone up

A

Loser’s lament

102
Q

p.751 (e.g. bid rigging)

Bid rigging, price matching, shill feedback, feedback extortion, shill bidding, bid siphoning

A

Types of Auction Fraud

103
Q

giving negative feedback to

information asymmetries between buyers and sellers, causing auctions to fail

A

Fraud:

104
Q

Provide services to users based on location
Personal navigation
Point-of-interest
Reviews
Friend-finders, family trackers
Consumers have high likelihood of responding to local ads

A

Location-based services

105
Q 
liquidity
Price discovery
Price transparency
Market efficiency
Lower transaction costs
Consumer aggregation
Network effects
A

Benefits of Auctions:

106
Q

Search engines ads

Navigation of the Web
Commerce
Content (owned and others’)

Goal is to keep visitors present and viewing ads

A

Portals p.752

107
Q

Attempt to attract very large general audience
Retain audience by providing in-depth vertical content channels
Example: Yahoo

A

General Purpose p.754 portals

108
Q

Attempt to attract highly-focused, loyal audiences with specific interest in:
Community
Specialized content
particular community

A

Vertical Market

109
Q 
Location-based considerations
Action-based, time-restrained offers and opportunities
Target demographic and location-aware mobile user demographics
Strategic analysis of marketspaces
Measuring marketing results
Same measures as mobile and Web marketing
Metrics for unique characteristics
Inquire
Reserve
Click-to-call
Friend
Purchase
A

Location-Based Marketing Campaigns

110
Q

Information rights
Property rights
Governance
Public safety and welfare

A

Four major categories of issues by internet

111
Q 
Ethics
Responsibility
Accountability
Liability
Due process
A

Basic ethical Concepts

112
Q

Moral right of individuals to be left alone, free from surveillance or interference from other individuals, organizations, or state

A

Privacy

113
Q
  1. Right to control information collected about them
    • “Right to be forgotten”
  2. Right to know when information is collected and give consent
    • “Informed consent”
  3. Right to personal information due process
  4. Right to have personal information stored in a secure manner
A

Information privacy: 4 premises

Information Rights

114
Q

Data collected includes
Personally identifiable information (P I I)
Anonymous information
Types of data collected
Name, address, phone, e-mail, social security
Bank and credit accounts, gender, age, occupation, education
Preference data, transaction data, clickstream data, browser type

A

Information Collected by Websites

115
Q 
Profiling and ad targeting
Social network privacy
Sharing of information by marketers
Mobile phone privacy
Digital assistant privacy
A

Key Issues in Online Privacy of Consumers

116
Q

Creation of data images that characterize online individual and group behavior
Anonymous profiles
Personal profiles
Facial recognition a new dimension

A

Profiling

117
Q

Track consumer and browsing behavior on Web
Dynamically adjust what user sees on screen
Build and refresh profiles of consumers

A

Advertising networks

118
Q

Fair Information Practice (F I P) principles
Informed consent: Opt-in and opt-out
Harm-based approach
“Do Not Track” mechanism
Recent emphasis is to give consumer rights regarding collected personal information
F T C’s current privacy framework
Scope:
Applies to all commercial entities
Privacy by Design:
Companies should promote consumer privacy throughout the organization and at all stages in the development of products
Simplified Choice
Companies should simplify consumer choice
Greater Transparency

A

F T C

119
Q

All tangible and intangible products of human mind

A

Intellectual property:

120
Q

All tangible and intangible products of human mind

A

Intellectual property:

121
Q

Self-regulation, through variety of Internet policy and technical bodies, co-exists with limited government regulation

A

Mixed mode environment

122
Q

Self-regulation, through variety of Internet policy and technical bodies, co-exists with limited government regulation

A

Mixed mode environment

123
Q

Most similar to online retail sector

Sophisticated order entry, delivery, inventory control systems

A

Mail order/telephone order (M O T O) sector

124
Q

Most similar to online retail sector

Sophisticated order entry, delivery, inventory control systems

A

Mail order/telephone order (M O T O) sector

125
Q 
Firm value chain
Core competencies
Synergies
Technology
Social and legal challenges
A

Strategic Analysis

Firm-specific factors

126
Q 
Revenues
Cost of sales
Gross margin
Operating expenses
Operating margin
Net margin
Pro forma earnings-Earnings before interest, taxes, depreciation, and amoritization (E B I T D A)
A

Financial Analysis Factors Statements of Operations

127
Q 
Asset
Current assets
Liabilities
Current liabilities
Long-term debt
Working capital
A

Financial Analysis Factors

Balance sheet

128
Q

How firm is performing

A

Financial analysis

129
Q

Ability of firms to survive as profitable business firms during specified period (i.e., 1-3 years)

A

Economic viability:

130
Q

Amazon, Newegg, Overstock, Wayfair, Blue Nile

A

Virtual merchant

131
Q

Virtual merchant
Omni-channel merchants (bricks-and-clicks)
Catalog merchant
Manufacturer-direct

A

Types of E-tailing business models

132
Q

Growing faster than pure online firms

Lower online customer acquisition costs

A

Multi-channel firms

133
Q

Cannot provide all services that require face-to-face interaction

A

Pure online firms

134
Q

Comparison shopping services, independent financial advice, financial planning
Revenues from advertising, referrals, subscriptions
Example: Yahoo! Finance, Quicken, M S N Money

A

Financial portals

135
Q

Pulls together all of a customer’s financial data at a personalized website
Privacy concerns: control of personal data, security, and so on
Example: Yodlee

A

Account aggregation

136
Q

Pulls together all of a customer’s financial data at a personalized website
Privacy concerns: control of personal data, security, and so on
Example: Yodlee

A

Account aggregation

137
Q

Television viewing, music consumption remains strong, reading has increased
Increase in total demand for media, including traditional products like books
Physical products replaced by digital

A

Television, books, media, trends

138
Q

Subscription
A la carte
Advertising supported (free/freemium)

A

Online content delivery revenue models

139
Q

Cable

A

Subscription:

140
Q

Just buy what you want, ex: just the 10 channels you want

A

A la carte:

141
Q

Free:

A

Ads, low quality

142
Q

Fee:

A

pay for items, higher quality

143
Q

Print
Movies
Music

A

Three separate segments

144
Q

Most troubled segment of publishing industry

Four factors in decline
Growth of Web, mobile devices as alternative medium
Alternative digital sources for news
Failure to develop suitable new business models
Rise of social media and role of directing traffic to newspaper content

A

Online Newspapers

145
Q

Physical magazine circulation falls after 2001
Exception is special interest magazines

Digital magazines!!!!!!
Ad revenue growing
Total audience size increasing
Popular websites drive traffic to online magazines
The New Yorker Today app
Magazine aggregators
A

Magazines Rebound

146
Q

After several years of explosive growth, e-book sales have flattened in recent years-$7.5 billion in 2017
Roughly equal to physical book sales for the first time
New channel for self-publishing authors
Major publishers still dominant source of book content
While some large bookstore chains have disappeared, the number of small independent bookstores has grown by 35% since 2009.

A

E-books and Online Publishing

147
Q

Retailers pay wholesale price and establish retail price

A

Wholesale model

148
Q

Distributor as agent must charge publisher’s retail price

A

Agency model

149
Q 
Transition to new Internet delivery platforms
Streaming and downloading services
O T T: Over-the-top (Internet) delivery
Mobile platform
Binge watching versus linear T V
Social network influences
Uncertain future for cable T V growth
A

Television and Movies

150
Q 
Transition to new Internet delivery platforms
Streaming and downloading services
O T T: Over-the-top (Internet) delivery
Mobile platform
Binge watching versus linear T V
Social network influences
Uncertain future for cable T V growth
A

Television and Movies

151
Q 
Most disrupted of content industries
Move from physical to digital product
Digital revenues: 80% of all revenues
Two types of digital music services
Streaming subscription services (Internet radio)
Digital download (download to own)
A

Music

152
Q 
Online gaming has had explosive growth
Pokémon Go; Mobile platform
Types of digital gamers
Casual
Social
Mobile-fastest growing market
Massively multiplayer online (M M O)
Console
Business models in flux
E-sports, Twitch.tv
A

Games

153
Q

Group of people
Shared social interaction
Common ties
Sharing an area for period of time

A

social network

154
Q

Marketing and branding
Reaching younger audience
Listening tool, monitoring online reputation
Collaboration tool

A

Business use of social networks

155
Q

Can be used to
Sell goods and services
Allocate resources
Allocate and bundle resources

A

Online Auctions

156
Q

Rating systems, watch lists, proxy bidding

Investigation units

A

Fraud prevention solutions include:

College (19 decks)

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