distribution - theme 1.3 (book3)

Question 1

distribution is the _____ of getting the firm’s products to the _____ ______.

Answer 1

distribution is the process of getting the firm’s products to the end user.

Question 2

distribution _______ are the ______ to market that a product takes from ______ to the ______ customer.

Answer 2

distribution channels are the routes to the market that a product takes from producers to the final customer.

Question 3

a short/direct distribution channel is where the _____ sells _____ to the _____ through a retailer.

Answer 3

a short/direct distribution channel is where the producers sells directly to the customer through a retailer.

Question 4

a long distribution channel is where there is more than one _______ person between the ______ and customer.

Answer 4

a long distribution channel is where there is more than one middle person between the producer and customer.

Question 5

what is a wholesalers job?

Answer 5

buy in bulk from producers.

Question 6

what is a retailers job?

Answer 6

sell goods to the end buyers.

Question 7

what does the choice of distribution channel depend on?

Answer 7

nature of product, the market, the cost, amount of control, reliability of suppliers.

Question 8

changes in distribution to reflect social trends?

Answer 8

growth of online shopping, supermarkets extending their product ranges.

Question 9

online _________ or ________ is the buying and selling of goods and services through the use of _______ systems.

Answer 9

online distribution or e-commerce is the buying and selling of goods and services through the use of electronic systems.

Question 10

benefits of online distribution?

Answer 10

• prices tend to be lower as online retailers have fixed costs
• consumers can shop 24/7
• wider choice of products
• easier to compare prices
• lower start up costs for business
• access to the global market

Question 11

drawbacks of online distribution?

Answer 11

• risk of poor service
• risk of internet fraud
• deliveries can be stolen
• expense of returned goods
• delivery costs for postage
• security problems + technical problems can occur
• increased competition

Question 12

what is short/direct distribution?

Answer 12

producer to consumer

Question 13

what are the two examples of traditional/long distribution?

Answer 13

producer - wholesaler - retailer - consumer
producer - retailer - consumer