branding and promotion theme 1.3 (book3)

Question 1

a brands is a ______ which is easily _____ from other products.

Answer 1

a brand is a product that is easily distinguished from other products.

Question 2

branding is a ______ method that involves the creation of an _____ for the business. It _______ that firm from _____ firms.

Answer 2

branding is a promotional method that involves the creation of an identity for the business. It distinguishes that firm from other firms.

Question 3

3 benefits of branding:
- builds customer _______
- able to charge _______ prices
- products tend to be more price ______ relative to _______

Answer 3

• builds customer loyalty
• able to charge higher prices
• products tend to be more price inelastic relative to demand

Question 4

emotional branding is when brands directly ______ to a ______ emotional _____.

Answer 4

emotional branding is when brands directly appeal to a customers emotional state.

Question 5

ways to build a brand?

Answer 5

have a USP, advertising, sponsorship of events, social media, emotional branding.

Question 6

advertising is designed to build ______ and increase ______.

Answer 6

advertising is designed to build awareness and increase sales.

Question 7

sales _____ are short term _____ of sales to _____ consumers to buy.

Answer 7

sales offers are short term lowering of sales to encourage customers to buy.

Question 8

sponsorship is when businesses gain _______ by ______ supporting an event.

Answer 8

sponsorship is when businesses gain publicity by financially supporting an event.

Question 9

direct ______ involves direct ____ between the buyer and seller.

Answer 9

direct sales involves the direct contact between the buyer and seller.