Digital Technology Flashcards

1
Q

How can digital technology lead to innovative new products

A

the research and development department can incorporate up to date digital technology.

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2
Q

what can digital technology offer

A

small upgrades to existing products to keep the business ahead of its competitors. e.g smartphones are always being updated to offer better cameras, more powerful processors and a wider variety of features

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3
Q

what does the internet allow businesses to do

A

monitor updates to digital technology on a global scale

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4
Q

what is the issue with the cost of digital technology

A

it is often very expensive to develop new products that are based on new digital technology

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5
Q

what is the issue with digital technology being expensive

A

if the products never made it to market then the business has wasted a lot of money

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6
Q

why is new technology risky to try out

A

it hasn’t always been fully tested, so if a business chooses to use it in their product they are running the risk of their product having lots of bugs and not working properly.

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7
Q

why can customers dislike digital technology

A

problems can be difficult to diagnose, customers can get frustrated with a company if they cant get products to work properly

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8
Q

what is an example of a business bringing out new tech which didn’t catch on

A

Nintendo brought out the Wii U in 2012 but it never really sold very well and was discontinued in 2017

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9
Q

what is the benefit of new tech changing the way products are made

A

it can lead to better quality products, increased capacity and increased efficiency

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10
Q

what do businesses need to weigh up with new tech

A

whether the expense of implementing it in the production process is actually going to be profitable in the long term

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11
Q

What is the issue with a long time it takes to implement new tech

A

by the time you’ve implemented it and got the process running efficiently again, there may be better tech available.

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12
Q

what do staff require with new tech

A

specialised skills. They will need to be retrained so that they have the skills required to interact with the new tech. This means that efficiency will fall until staff are properly up to speed with the new process

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13
Q

what could happen if a business introduces too much new tech

A

staff will become overwhelmed and resistant to the changes.

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14
Q

what has new tech allowed greater collection of

A

big data

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15
Q

what has the increased collection of big data led to

A

it has supplied useful information on customers and competitors to the functional areas of the business

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16
Q

what is an example of a business using data

A

amazon keep track of the online order history of their customer, allowing them to make personal recommendations to customers that they know will be interested

17
Q

what markets become accessible due to e-commerce

A

international markets, which means businesses can expand their target markets

18
Q

what is the benefit for a business using their own website to sell directly to customers

A

they can keep all of the revenue for themselves

19
Q

what can interactions with customers through social media lead to

A

improvement to their goods and services

20
Q

what can be dealt with more efficiently through e-commerce

A

customer complaints

21
Q

what is ERP

A

enterprise resource planning

22
Q

what does ERP do

A

it is a business management software that allows a business to monitor activities in every department through the collection and interpretation of data

23
Q

how can ERP help the HR department

A

they track the work rates of staff to see who needs extra training or when productivity drops e.g. in a supermarket, managers can monitor the scan speed of their checkout operators

24
Q

how can ERP help the finance department

A

they might use data from previous infrastructure changes to the budget for upcoming changes

25
Q

how can ERP help marketing

A

they can keep track of how well their promotional products are selling and compare sales before and after promotion

26
Q

how can ERP help the operations department

A

it can be used to track stock levels, distribution networks and productivity in order to see how well they are functioning.