Digital Technology Flashcards
How can digital technology lead to innovative new products
the research and development department can incorporate up to date digital technology.
what can digital technology offer
small upgrades to existing products to keep the business ahead of its competitors. e.g smartphones are always being updated to offer better cameras, more powerful processors and a wider variety of features
what does the internet allow businesses to do
monitor updates to digital technology on a global scale
what is the issue with the cost of digital technology
it is often very expensive to develop new products that are based on new digital technology
what is the issue with digital technology being expensive
if the products never made it to market then the business has wasted a lot of money
why is new technology risky to try out
it hasn’t always been fully tested, so if a business chooses to use it in their product they are running the risk of their product having lots of bugs and not working properly.
why can customers dislike digital technology
problems can be difficult to diagnose, customers can get frustrated with a company if they cant get products to work properly
what is an example of a business bringing out new tech which didn’t catch on
Nintendo brought out the Wii U in 2012 but it never really sold very well and was discontinued in 2017
what is the benefit of new tech changing the way products are made
it can lead to better quality products, increased capacity and increased efficiency
what do businesses need to weigh up with new tech
whether the expense of implementing it in the production process is actually going to be profitable in the long term
What is the issue with a long time it takes to implement new tech
by the time you’ve implemented it and got the process running efficiently again, there may be better tech available.
what do staff require with new tech
specialised skills. They will need to be retrained so that they have the skills required to interact with the new tech. This means that efficiency will fall until staff are properly up to speed with the new process
what could happen if a business introduces too much new tech
staff will become overwhelmed and resistant to the changes.
what has new tech allowed greater collection of
big data
what has the increased collection of big data led to
it has supplied useful information on customers and competitors to the functional areas of the business
what is an example of a business using data
amazon keep track of the online order history of their customer, allowing them to make personal recommendations to customers that they know will be interested
what markets become accessible due to e-commerce
international markets, which means businesses can expand their target markets
what is the benefit for a business using their own website to sell directly to customers
they can keep all of the revenue for themselves
what can interactions with customers through social media lead to
improvement to their goods and services
what can be dealt with more efficiently through e-commerce
customer complaints
what is ERP
enterprise resource planning
what does ERP do
it is a business management software that allows a business to monitor activities in every department through the collection and interpretation of data
how can ERP help the HR department
they track the work rates of staff to see who needs extra training or when productivity drops e.g. in a supermarket, managers can monitor the scan speed of their checkout operators
how can ERP help the finance department
they might use data from previous infrastructure changes to the budget for upcoming changes
how can ERP help marketing
they can keep track of how well their promotional products are selling and compare sales before and after promotion
how can ERP help the operations department
it can be used to track stock levels, distribution networks and productivity in order to see how well they are functioning.
