Digital Divides Flashcards
Diffusion of Innovation (definition)
the process through which an innovation is communicated through certain channels over time among members of a system
- Innovation
- Channel
- Time
- System
Innovators (NPA)
- Upper middle class, young
- Interact with other innovators
Early Adopters (NPA)
- First to adopt innovation
- More likely to take risk
- High reputation
- High authority
- Upper/middle class
- Opinion leaders
- 13.5% of people
Early Majority (NPA)
- Have connections with innovators & early adopters
- Not opinion leaders
- 34% of people
Late Majority (NPA)
- More skeptical of innovation technology
- May lack financial resources
- Have little opinion leadership
Laggards (NPA)
- Highly skeptical of innovation technology
- Refuse to adopt innovation
- Surround themselves with other skeptics
Information & Communication Technologies (ICTs)
any communication device
- Ex: radio, television, cellular phones, computer, satellite, wi-fi, broadband
Digital Divide (definition)
the wide varieties of inequalities that exist in the access and use of technology
Physical Access (Digital Divides in ICT)
the quality of equipment available to you
Material Resources (Digital Divides in ICT)
the financial resources required to have the greatest technologies & the materials themselves (laptops, tablets)
Education (Digital Divides in ICT)
Are you able to keep up with updates, new format
Ex: transition to online banking
Autonomy (Digital Divides in ICT)
one’s freedom to use the technology in the way they desire
Ex: restricting internet access in HS
Social Network (Digital Divides in ICT)
the people we surround ourselves with give us knowledge of how to access technologies
Personal Experience (Digital Divides in ICT)
the number of years we’ve been using ICT’s, where we started using ICT’s
