DIASS-Communication Flashcards
The word communication is derived from a Latin word
Communis
Communis means
Shared understanding or common
“Transactional process in which people generate meaning through the exchange of verbal messages in specific contexts, influenced by individual and societal forces
and embedded in culture.”
~ Alberts, Nakayama & Martin (2007)
METHODS OF COMMUNICATION
- VERBAL COMMUNICATION
- NONVERBAL COMMUNICATION
- WRITTEN COMMUNICATION
ELEMENTS OF COMMUNICATION
- SENDER AND RECEIVER
- MESSAGE
- ENCODING AND DECODING
- CHANNEL
- FEEDBACK
- CONTEXT
- NOISE
- EFFECT
is a lens through which reality is perceived and filtered to create meaning or a standpoint formed through a complex set of criteria or assumed values against which measurements, understanding or
judgements are made.
Frame of reference
refer to a set of parameters that define one’s
mental schema.
Psychological frame of reference
refer to a set of parameters that define one’s
cultural bias.
Cultural frame of reference
refer to a set of parameters that define one’s social
bias
Social frame of reference
refer to a set of egocentric experience, environmental, geographical parameters that define
one’s interpretation of reality
Spatial frame of reference
refer to set of transient parameters, such as space and range of experience types that underlie immediate representations which
define one’s interpretation of reality
Temporal frame of reference
refer to a set of parameters that define one’s
historical bias
Historical frame of reference
GOALS OF COMMUNICATION
1.To inform and be informed
2. To persuade and influence
3. To build and maintain relationships
4. To develop a career
communication is always evolving
Communication is dynamic
each communication encounter affects and
changes people
•Communication is unrepeatable and
irreversible