Decision - Making Flashcards
What are Heuristics?
Mental short-cuts that allow us to skip careful deliberation to draw an
inference
Explain system 1 and system 2 in the dual processing theory:
System 1: Fast-Heuristics Based (Easy automatic)
System 2: Slow - logical analysis (effortful, non-automatic)
What is the Availability Heuristic?
A heuristic in which we estimate the probability of an event based on
the ease at which it can be brought to mind
What is the Affect heuristic?
The tendency to overestimate the risk of an event that generates strong
emotional response
What is the Representativeness Heuristic?
Use stereotypes to assume what groups someone is apart of (even if it conflicts with the raw data)
What is Base Rate Neglect?
When you fail to use information about the prior probability of an event to judge the likelihood of an event
What is the Conjunction Fallacy?
False belief that the conjunction of two conditions is more likely than either single condition
What is Anchoring?
The tendency for people to overweight initial information when making decisions
What is Regression toward the mean?
When a process is somewhat random (i.e. weak correlation), extreme values will be closer to the mean (i.e. less extreme) when measured a second time
What is the Bounded rational theory on why we use heuristics?
The theory that humans are rational relative to environmental constraints (e.g. time
pressure) and individual constraints (e.g. working memory, attention)
- Under this view
- People are Satisficers: we look for solutions that are “good enough”
- “Making do” with the limitations we have as humans
- Although heuristics sometimes provide incorrect answers and lead to biases; they also work
What is the Ecological rationality theory of why we use heuristics?
heuristics not as a “good enough”
approach to solving a problem but as the optimal approach
- A heuristic is the best solution to a particular problem; what is the best way for me to answer this question, given all of my constraints
What is Perceptual Decision Making?
Objective (externally defined) criterion for making your choice
* Are the dots moving left or right?
What is Value-based Decision making?
- Subjective (internally defined) criterion for making your choice
- Do I want cake or ice cream for dessert?
- Depends on motivational state and goal
What are Decisions under risk?
- Decisions when outcomes are uncertain
- Ambiguity: when you have incomplete information out the consequences
What can risks be framed as?
Gains or losses