data in psychology

Question 1

what is primary data

Answer 1

information that is obtained first hand by the researcher

Question 2

evaluation for the use of primary data

Answer 2

+ targets the exact information
+ data fits the aims and the objective
- requires time and effort
- can be expensive

Question 3

what is secondary data

Answer 3

when information is collected by someone else, i.e. online websites, also known as desk research

Question 4

evaluations for the use of secondary data

Answer 4

+ less time consuming as research already exists
- may not be correct, may not link within the purpose

Question 5

what is qualitative data

Answer 5

non-numerical data that is expressed in words

Question 6

evaluations for the use of Qualitative data

Answer 6

+ rich in details and gather more insight within human behavior
- harder and time consuming to analyses

Question 7

what is Quantitative data

Answer 7

numerical data that can be statistically analyses.

Question 8

evaluations for the use of Quantitative data

Answer 8

+ easier to analyse and can be statistical significance can be worked out
- lacks insight

Question 9

what is interval data within the levels of data

Answer 9

data where intervals between each value are equal in measurements

Question 10

what is ordinal data within the levels of data

Answer 10

data that is ordered and that can be ranked, i.e. ranked into highest to lowest

Question 11

what is nominal data within the levels of data

Answer 11

data that can be categorized,