content analysis + case studies Flashcards
1
Q
what is content analysis
A
studying people indirectly
2
Q
what data does a content analysis gather/ use
A
-qualitative data
- can be shown through different formats to gather this data
3
Q
what do researchers develop for content analysis
A
- categories
- they help convert qualitative data into quantitative data
4
Q
what are thematic analysis and how do they help
A
- helps identify themes in qualitative data and then will produce more qualitative data
5
Q
the difference between content analysis and thematic analysis
A
- content analysis requires codes to be identified before the data is being reviewed
- thematic analysis involves themes emerging from the data
6
Q
evaluations for content analysis
A
- content analysis can produce subjective findings
- easily to assess reliability
- has high ecological validity
7
Q
evaluations for thematic analysis
A
has high ecological validity
8
Q
what are a purpose of a case study
A
to provide a detailed analysis of an individual, established or real-life event
9
Q
what is the method for a case study
A
- it can be used for experimental or non-experimental methods to collect data
10
Q
evaluate a case study
A
- difficult to generalise findings
- researcher bias and subjectivity can interfere with the validity
- offer the opportunity to unravel rich, detailed information about a situation