content analysis + case studies Flashcards

1
Q

what is content analysis

A

studying people indirectly

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2
Q

what data does a content analysis gather/ use

A

-qualitative data
- can be shown through different formats to gather this data

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3
Q

what do researchers develop for content analysis

A
  • categories
  • they help convert qualitative data into quantitative data
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4
Q

what are thematic analysis and how do they help

A
  • helps identify themes in qualitative data and then will produce more qualitative data
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5
Q

the difference between content analysis and thematic analysis

A
  • content analysis requires codes to be identified before the data is being reviewed
  • thematic analysis involves themes emerging from the data
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6
Q

evaluations for content analysis

A
  • content analysis can produce subjective findings
  • easily to assess reliability
  • has high ecological validity
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7
Q

evaluations for thematic analysis

A

has high ecological validity

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8
Q

what are a purpose of a case study

A

to provide a detailed analysis of an individual, established or real-life event

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9
Q

what is the method for a case study

A
  • it can be used for experimental or non-experimental methods to collect data
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10
Q

evaluate a case study

A
  • difficult to generalise findings
  • researcher bias and subjectivity can interfere with the validity
  • offer the opportunity to unravel rich, detailed information about a situation
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