Data Handling & Types of Data Flashcards
What is qualitative data
Non numerical, subjective, less reliable but detailed
What is quantitative data
Numerical, objective, reliable but less detailed
What are the positives of qualitative data
Rich in detail
External validity
What are the negatives of qualitative data
Subjective/holds bias
What are the positives of quantitative data
Easy to analyse
Precise
What are the negatives of quantitative data
Lack context/ lack representativeness
What is primary data?
It is data collected by the researcher, collected for a specific reason, and is more reliable and valid then secondary.
What is secondary data?
It is data that already exists which is then used by a researcher in their study, it may have a clearer insight then primary.
What is meta analysis?
It is when a researcher combines findings from multiple sources and studies.
What are the positives of meta-analysis
Large range of sources
More generalisable
High validity
What are the negatives of meta-analysis
Can be bias
