Data

Question 1

Quantative data

Answer 1

Data expressed numerically

Can be gained from individual scroes in experiments

Such as number of words recalled or number of seconds it takes to complete a task

Or from self report methods use of closed questions

Question 2

Quntative strength

Answer 2

Simple to analyse allowing comparisons to be made

Patterns and trends to be established thus easier to make conclusions about behaviour

Whereas qualitative data is wordy and more difficult to statistically summarise

Question 3

Quantative limitation

Answer 3

Lacks depth and meaning especially when behaviour is complex

Prevents participants from being able to develop thoughts, feelings and opinions this reduces internal validity

Whereas qualitative data is rich in detail providing greater understanding of human behaviour