Case Studys

Question 1

Case study

Answer 1

In depth study conducted into one group or one person

Over a long period of time often used along side other techniques eg interviews , observations , or combination of these , produces in depth qualitative data

May involve gathering data from individuals being studied but also from friend and family’s of the individual

Question 2

Case study Ao3 strength

Answer 2

Offer rich detailed insight into unusual forms of behaviour that would otherwise be difficult to manipulate in experimental settings

Increasing understanding of complex behaviours

Question 3

Case study Ao3 limitation

Answer 3

Low population validity as it only conducted on one person or small group

Difficult to generalise findings to target population , lowering external validity