Cyberbehaviour

Question 1

Morgan et al (2015)

Answer 1

Cultural values are transmitted through cultural learning so online may be a source of social learning for many people

Question 2

Fisk and Taylor (2013)

Answer 2

When considering other cultures we are at risk of imposing our own cultural values
And we are better at identifying cultural biases in our other groups than within our own groups

Question 3

Wang (2016)

Answer 3

Culture influences behaviour even when the person is removed from that environment - so does the internet count as a different environment?

Question 4

Ulvydiene (2014)

Answer 4

Many companies open operation in new countries without researching the culture of that country - this can negatively affect the business

Question 5

Ogilvy (1985)

Answer 5

US ads focus on the characteristics of the brand - sell by giving consumers info

Question 6

Miracle (1987)

Answer 6

Japanese focus on emotional aspects of product - build relationship between consumer and brand

Question 7

Philips et al (2017)

Answer 7

Online reviews are strong predictors of consumer behaviour

Question 8

Stamolampros et al (2019)

Answer 8

Compared trip advisor reviews

Reviews more positive if the author came from a similar culture to the company

Question 9

Valos et al (2016)

Answer 9

Social media enhances the ability of a company to develop emotional and personal relationship with a consumer

Question 10

Nayar (2010)

Answer 10

Cyberspace gives people and countries a way to express cultural differences