Cultural & Media Influences on Gender Roles - SEX & GENDER Flashcards
define culture
consensus norms, traditions and morals that are valued by society
- most cultures hold different views/expectations of men and women
how are women often seen as within society
more conformist and less independent than men
what does research show about women often being seen as more conformist and less independent
that this is false
what did Berry et al. (2011) state the largest factors in conformity actually are
activity level and physical environment, according to a large meta analysis
what topic did Mead (1935) research
sex temperament in three primitive societies
what was Mead’s (1935) study important for
our understanding of culture and psychology
what was the Mead (1935) experiment
he went and observed three Papua New Guinea tribes, and the behaviours in both genders
what type of observation was Mead (1935)
overt participant observation
names of the three tribes Mead (1935) studied
Arapesk, Mundugumor, Tchambuli
Arapesh gender behaviour
both genders: gentle, co-operative, kind
Mundugumor gender behaviour
both genders: aggressive, machiavellian, narcissistic
Tchambuli gender behaviour
men: emotionally fragile, sensitive, anxious
women: assertive, hostile, domineering
what did the even split and similar traits in two of the tribes suggest
androgynous behaviours
what other factors should we also take into account in Mead’s (1935) study
the Tchambuli tribe was most likely fearful of Western cultures due to invasions or treatment of them - hence why the men would’ve been afraid and the women not (men had to defend in fighting)
media definition (media and gender - role models)
methods of transmitting or storing knowledge (e.g. book, tv, adverts, video)
