Course 2 - Module 4

Question 1

Ad auction:

Answer 1

A process that determines which ads will appear for a specific search and in which order those ads will show on the page

Question 2

Ad extension:

Answer 2

A Google Ads feature that shows additional information about the business, such as website links, a phone number, or address

Question 3

Ad formats:

Answer 3

Elements such as text, videos, images, digital content ads, and more that make up a Google Ad

Question 4

Ad group:

Answer 4

A group of ads that is organized by a group of keywords

Question 5

Automated bidding strategy:

Answer 5

A Google Ads feature that automatically sets a bid for an ad based on an ad’s likelihood to result in a click or conversion that helps achieve a specific goal

Question 6

Average daily budget:

Answer 6

The average amount set for each ad campaign on a per-day basis

Question 7

Bid:

Answer 7

The amount a marketer is willing to spend each time a potential customer clicks their ad or calls their business

Question 8

Bidding strategy:

Answer 8

Tells an advertiser how much to pay for each user action related to an ad

Question 9

Broad match:

Answer 9

A keyword match type in Google Ads that shows ads when someone searches for a term related to a keyword

Question 10

Campaign:

Answer 10

A plan of action for how a set of one or more ad groups that share a budget, location targeting, and other settings will be distributed online

Question 11

Click:

Answer 11

An interaction with an ad and online user

Question 12

Digital advertising:

Answer 12

Communication made by a company to promote its brand, product, or service using various platforms and online channels

Question 13

Exact match:

Answer 13

A keyword match type in Google Ads that shows ads when someone searches for a term that has the same meaning or same intent as a keyword

Question 14

Google Ads:

Answer 14

An online advertising platform where advertisers bid to display brief advertisements, service offerings, product listings, or videos to web users

Question 15

Google Display Network:

Answer 15

A group of websites, videos, and apps where display ads can appear

Question 16

Impressions:

Answer 16

How often an ad is shown

Question 17

Keyword:

Answer 17

A search term that people use to find information, products, or services online

Question 18

Landing page:

Answer 18

The webpage where people end up after they click an ad

Question 19

Negative keywords:

Answer 19

Search terms excluded from an ad campaign

Question 20

Optimization score:

Answer 20

An estimate of how well a Google Ads account is set to perform

Question 21

Organic results:

Answer 21

Search results not paid for by advertisers

Question 22

Paid results:

Answer 22

Search results that advertisers pay to show whenever a user runs a search containing certain keywords

Question 23

Pay-per-click (PPC):

Answer 23

A type of advertising that allows the advertiser to pay only when someone clicks on an ad link

Question 24

Phrase match:

Answer 24

A keyword match type in Google Ads that shows ads when someone searches for a term that includes the meaning of a keyword

Question 25

Responsive display ad:

Answer 25

A Display ad that automatically adjusts its size, appearance, and format to fit available ad spaces

Question 26

Search engine results pages (SERPs):

Answer 26

The results pages that appear when someone performs a search query

Question 27

Smart bidding:

Answer 27

Automated bidding strategies that use machine learning to optimize for conversions or conversion value with each auction

Question 28

Targeted location:

Answer 28

The towns, cities, or countries in which an ad will appear

Question 29

Traditional advertising:

Answer 29

Non-digital ad placements, like newspapers, radio, TV, or billboards

Question 30

Visitors:

Answer 30

The total number of times people have been to a website or app as a result of clicking an ad