Course 1 - Module 1

Question 1

Agency:

Answer 1

An outside partner that fulfills a company’s digital marketing and advertising needs

Question 2

Business-to-business (B2B):

Answer 2

Refers to when businesses sell products or services to other businesses (when businesses purchase from each other)

Question 3

Consumer-to-business (C2B):

Answer 3

Refers to when individuals (consumers) sell products or services to businesses (when businesses purchase from consumers)

Question 4

Consumer-to-consumer (C2C):

Answer 4

Refers to when individuals (consumers) sell products or services to other consumers (when consumers purchase from each other)

Question 5

Digital channel:

Answer 5

Any communication method or platform a business can use to reach their target audience online

Question 6

Digital marketing:

Answer 6

The practice of reaching consumers online through digital channels with the aim of turning them into customers

Question 7

E-commerce:

Answer 7

The buying and selling of goods or services using the internet

Question 8

Engagement marketing: (refer to experiential marketing)

Answer 8

The process of encouraging consumers to not only purchase a brand or product, but to experience it

Question 9

Influencer marketing:

Answer 9

The process of enlisting influential people to endorse or mention a brand or product to their followers on social media

Question 10

In-house:

Answer 10

Within a single company

Question 11

Social media marketing:

Answer 11

The process of creating content for different social media platforms to drive engagement and promote a business or product

Question 12

Transferable skills:

Answer 12

Skills from other areas that can help someone progress a career in marketing