Course 2 - Module 1 Flashcards
A/B testing:
A method of testing where two versions of content with a single differing variable are compared to determine which yields better results
Abandoned cart:
When a potential customer adds an item to their cart but doesn’t complete the purchase
Awareness stage:
The first stage of the marketing funnel, when a potential customer first becomes aware of the product or service
Consideration stage:
The second stage of the marketing funnel, when a potential customer’s interest builds for a product or service
Content marketing:
A marketing technique that focuses on creating and distributing valuable content
Conversion rate:
The percentage of users or website visitors who take a desired action
Conversion stage:
The third stage of the marketing funnel, when marketers capitalize on the interest people have already shown
Copy:
Any written material that encourages a customer to buy a product or service
Customer persona:
Represents a group of similar people in a desirable audience
Customer persona barrier:
What is preventing the customer from achieving their goal
Customer persona goal:
What the customer wants to achieve
Demographics:
Information specific to the customer, such as age, gender identity, income, family size, occupation, education, and location
Display ad:
A visual ad format placed on websites or applications
Email marketing:
Sending messages to a list of existing subscribers to share information, drive sales, or create community
Influencer marketing:
Involves a brand collaborating with an online influencer to market one of its products or services
Loyalty stage:
The fourth stage of the marketing funnel, when customers become repeat customers and brand advocates
Remarketing ad:
An advertisement delivered to previous purchasers, subscribers, or visitors to a brand’s website or social media
Search engine marketing (SEM):
Increasing a website’s visibility on a search engine results page through paid advertising
Search engine optimization (SEO):
The process of increasing the visibility of website pages on search engines in order to attract more relevant traffic
Social media marketing:
The process of creating content for different social media platforms in order to drive engagement and promote a business or product
Social share:
When a customer shares a product or service with their social media followers
Strategy:
A plan to achieve a marketing goal
Tactic:
An action a marketer takes to make a marketing goal happen
Unique selling proposition (USP):
An explanation of why a product or service is better than the competition
Webinar:
A presentation, typically educational, that is provided online
