Course 2 - Module 2

Question 1

Bounce rate:

Answer 1

The percent of visitors that view one page and then leave the site.

Question 2

Breadcrumbs:

Answer 2

A row of internal links at the top or bottom of the webpage that allows visitors to quickly navigate back to a previous section or the home page. Also known as a breadcrumb trail.

Question 3

Broken link:

Answer 3

A link that leads to a webpage that no longer exists. For example, the webpage may have been deleted, or the content may have been moved to a different location.

Question 4

Crawl:

Answer 4

The process of looking for new or updated webpages. Google discovers URLs by following links, by reading sitemaps, and by many other means.

Question 5

Crawlers:

Answer 5

Automated software that crawls (fetches) pages from the web and indexes them.

Question 6

Domain:

Answer 6

The core part of a website’s URL, or internet address. For example, in the URL www.google.com/ads, the domain name is google.com.

Question 7

Googlebot:

Answer 7

The generic name of Google’s crawler.

Question 8

Google knowledge panels:

Answer 8

Information boxes that appear on Google when you search for people, places, organizations, or things that are available in Google’s knowledge database.

Question 9

Index:

Answer 9

Google stores all webpages that it knows about in its index (similar to the index in the back of a book). The index entry for each page describes the content and location (URL) of that page.

Question 10

Keyword:

Answer 10

A word, or multiple words, that people use to find information, products, or services online.

Question 11

Keyword research:

Answer 11

The process to find terms and phrases that potential customers are typing into search engines.

Question 12

Meta description:

Answer 12

Provides the search engines a summary of what the page is about. In some situations, this description is used in the snippet shown in search results.

Question 13

Mobile-friendly:

Answer 13

A webpage that is designed to load quickly and render well on a phone screen.

Question 14

Organic search:

Answer 14

Unpaid results a search engine produces when a search is performed.

Question 15

Rank:

Answer 15

A webpage’s position in the search engine results pages (SERPs), which is determined by an algorithm.

Question 16

Rich results:

Answer 16

Enhanced results in Google Search with extra visual or interactive features.

Question 17

Search algorithm:

Answer 17

Automated process that helps locate information to answer a user’s query.

Question 18

Search engine optimization (SEO):

Answer 18

The process of making your site better for search engines.

Question 19

Search engine results pages (SERPs):

Answer 19

The results pages that appear when someone performs a search query.

Question 20

Sitemap:

Answer 20

A file where you provide information about the pages, videos, and other files on your site, and the relationships between them. Search engines like Google read this file to crawl your site more efficiently.

Question 21

Structured data:

Answer 21

Code used to better describe a webpage’s content to search engines.

Question 22

Subdomain:

Answer 22

The subset of a larger domain used to organize an existing website into a different page URL. Subdomains are usually found at the beginning of a URL. For example, support.google.com is a subdomain of google.com.

Question 23

URL:

Answer 23

The address of a webpage or file on the Internet. For example, www.google.com.

Question 24

Webpage title:

Answer 24

Provides users and search engines the topic of a particular page.

Question 25

404 page:

Answer 25

A page that informs the user that the webpage they were trying to visit does not exist.

Question 26

Algorithm:

Answer 26

An automated software that helps locate information to answer a user’s query

Question 27

Crawling:

Answer 27

The process of finding new or updated webpages

Question 28

Featured snippet:

Answer 28

A special box that displays information about a search in the results page

Question 29

HTTPS:

Answer 29

An internet communication protocol that protects the integrity and confidentiality of data between the user’s computer and the site

Question 30

Indexing:

Answer 30

The process of Google saving and organizing website information to display in the search engine

Question 31

Google Business Profile:

Answer 31

A tool that allows local businesses to tailor how their information appears on Google Search and Google Maps

Question 32

Keyword stuffing:

Answer 32

The practice of loading a webpage with keywords or numbers in an attempt to manipulate a site’s ranking in the search results

Question 33

Query:

Answer 33

The words typed into a Google Search bar

Question 34

Search engine:

Answer 34

Software that provides information on a search query

Question 35

Subpage:

Answer 35

A lower-level page that appears below the homepage of a website