Correlations, Case Studies And Conent Analysis

Question 1

What is a correlation?

Answer 1

The relationship between two co-variables.

Question 2

What are correlations plotted on?

Answer 2

A scattergram

Question 3

How many stats test are there for correlations?

Answer 3

2

Question 4

What is the value between for correlation coefficients?

Answer 4

Between -1 and +1

Question 5

What does the value of correlation coefficients tell us?

Answer 5

The strength between two variables

Question 6

What does 1 mean?
And what does -1 mean?

Answer 6

1 = a strong positive
-1 =. A strong negative

Question 7

What does a case study analyse?

Answer 7

Unusual individuals/ groups or events or focus on typical cases

Question 8

What type of data do case studied usually produce?

Answer 8

Qualitative data

Question 9

What is constructed during case studies?

Answer 9

Case history - interviews, questionnaires, observations

Question 10

What might case studies use and what might these produce?

Answer 10

Experiments which produce quantitative data

Question 11

What type of study is a case study usually?

Answer 11

A longitudinal study - happens over a long period of time.

Question 12

Case study strengths:

Answer 12

• Rich and detailed.
• Greater insight into unusual behaviour.
• Can give us greater insight into normal behaviour.
• Can help generate hypotheses for future study.

Question 13

Weaknesses of case studies:

Answer 13

• Small sample
• Difficult to generalise
• Subjective
• Personal accounts might be inaccurate
• Evidence is low in validity

Question 14

What type of research is a content analysis?

Answer 14

Observational research

Question 15

How does a content analysis take place?

Answer 15

It studies people indirectly through communications they’ve produced e.g. spoken interaction, written communication or media

Question 16

What does a content analysis aim to do?

Answer 16

Summarise and describe communication in a systematic way which allows conclusions to be darwn

Question 17

Why do we use coding?

Answer 17

Data sets can be very big and so the information needs to be categorised into meaningful units which produces quantitive data.

Question 18

What can a thematic analysis involve producing?

Answer 18

Qualitative data

Question 19

What is a theme?

Answer 19

Any idea that reoccurs during the communication

Question 20

What is a thematic analysis likely to be?

Answer 20

More descriptive than coding units which means they can be developed into broader categories.

Question 21

Once themes have been identified what can be produced?

Answer 21

A new set of data which can test the validity of the themes and categories which the researcher can then write a report on unsung quotes from data to illustrate themes.

Question 22

What are the strengths of thematic analysis?

Answer 22

• Can avoid ethical issues associated with many types of research.
• Much of what will be studied might be in the public domain.
• Usually high in external validity especially private communication.
• Can produce quantitative and qualitative data.

Question 23

Weaknesses of Thematic analysis:

Answer 23

• People tend to be indirectly studied - usually out of context.
• Researcher may attribute opinions and attitudes the speaker/ writer which were not originally intended - subjective.
• Suffer from problems with objectivity.