Corporate Social responsibility Flashcards
Corporate Social responsibility Maturity Curve
Compliance, Integration, Transformation
Compliance
This is a defensive posture. Social responsibility is seen as a cost of doing business—a tactical response to regulatory requirements or negative publicity. Efforts may be a means of demonstrating good corporate citizenship, but they rarely align—and often directly conflict—with core corporate strategy.
Integration
CSR is integrated into the regular functioning of the business. These organizations have redesigned their products or services and their processes and procedures to be more responsible and sustainable. They approach CSR as enlightened self-interest.
Transformation.
These organizations have redefined themselves, their brand, to reflect a commitment to CSR. This becomes part of a strategy to differentiate the organization from its competitors. For example, numerous food producers promote their products by focusing on sustainable practices regarding local sourcing (to lower carbon use in transportation), the use of recycled and/or recyclable packaging, the donation of a portion of profits to community projects, and their B Corp Certification (see below).
3 p’s of corporate social responsibility
People, profits, planet
Corporate social responsibility strategic process
1) Executive Commitment
2)Assessment
3)Infrastructure creation
4)plan implementation
5)Measurement, reporting and evaluation
6)reassessment and Revision