contestable markets Flashcards
what is a contestable market and facts
-threat of comp that can influence market structure
-low barriers to entry and exit
-large pool of potential entrants
-good info
-incumbant firms subject to hit and run comp
effect of tech on contestability
-decrease barriers to entry (Econ of scale, sunk costs)
-increase pool of potential entrants (lower cost of entry)
-improved info: interntet and communication
monopoly market contestability
-strong heat of entrants will move to normal profits
-lower profit margins to eliminate threat and remove incentive
-prepared if threat becomes real and can thus compete
pros and cons of contestable markets
pros: allocative productiv, x efficiency and job creation
cons: lack of dynamic, cost cutting dangerous, creative destruction, anti comp strategy
evaluation of contestable markets
-length of contestability (patents, anti comp), role of tech (patents and copyrights), regulation and dynamic