barriers to entry and exit Flashcards
1
Q
what are barriers to entry and examples
A
-any obstacle that prevents new firms entering markets
-legal: patents, standards and regulation, red tape (paperwork)
-technical: start up costs, economies of scale, natural monopoly, sunk costs(specialised machinery)
-strategic:(incumbent firms) predatory pricing, limit pricing, heavy advertising
-brand loyalty
2
Q
barriers to exit
A
-any obstacle that prevents a firm leaving a market
-undervaluation of assets
-redundancy costs
-penalties for leaving contracts early
-sunk costs