content analysis lecture Flashcards
explain Billiq’s critique of social identity theory?
implies racism is a necessary evil
> limited account of cognitive processes underlying identity formation
> implies ingroup/outgroup comparisons hardwired- inherent in thought/language- prejudice as inevitable.
> “assumes the inevitability of prejudice, while ignoring the phenomenon of tolerance”
> emphasizes categorisation, ignoring the equality important cognitive processes of particularization.
> ignores the role of social context in shaping the categorization process.
Biliq studied……
billiqs analysis of the content of national front publications (1978)
> billiq analysed 2 national front publications “spearhead and Britain first”
> coded and counted up the frequency of occurrences of particular values.
Adorno’s authoritarian personality theory would predict?
high authoritarian but LOW freedom and determination important, emphasis on strength and discipline.
> few references to violence but frequent references to racial purity within the national front publications.
HOWEVER, GREATEST EMPHASIS IS PLACED ON RACIAL PURITY AND NATIONALISM
anti-Semitic refers to
emotional dislike of jews
anti-Zionist refers to
reasoned opposition ( world conspiracy)
how do groups sustain positive self-esteem in their in group (sustainable prejudice) -
they introduce new distinction between anti-Semitism and anti-Zionism. Thus creating a new ‘worse’ category they can distance themselves from and offering protection from social devaluation and critiscm.
biliq argued….
it is prejudice leading to categorization NOT categorization causing prejudice.
thematic analyses =
We will be trying to get at the meaning behind comments/patterns we see
content analysis……
Research tool used to determine the presence of certain words, themes or concepts within some given qualitative data (ie: text)
Using content analysis researchers can quantify and analyse the presence, meanings and relationships of such certain words, themes or concepts.
Workshops will use social media posts as the research text and examine both the presence, frequency and meaning of key themes and concepts.
ferguson riots =
: michael brown aged 18 was shot 6 times in the head and arm for allegedly stealing a pack of cigarettes and shoving the store owner when confronted…
He was shot by police officer darren wilson who has been twice exonerated for the shooting.
He ran away with his hands in the air shouting don’t shoot but as he was 6ft 4 and built they used that as reason to
never one verifiable version of reality there are only EVER PERSPECTIVES ON REALITY
true
explain exploratory qualitative research (content drive / inductive / bottom up )
Specific codes/analytic categories not predetermined Data usually generated Most often uses purposive sampling More common approach Data driven Eg: what do X people think about y?
explain confirmatory research? (hypothesis driven/ deductive / top down from pre existing ideas)
Eg: x people think z about y Specific codes/analytic categories predetermined Codes generated from hypotheses Typically uses existing data Generally employs random sampling Less common approach Theory driven
Britain first is famous for….
dog whistle posts
contradictions to main poisitive ingroup bias =
immigration
