altruism Flashcards
cooperation
behavior that benefits another individual
altruism
behavior that benefits another individual, at a cost to oneself / with no expectation of reward.
there is some scope for true altruism?
true
there may never be true altruism….
Reputation : apparent altruistic behavior often enhances the helpers reputation
Reputation is important in indirect reciprocity > choosing to cooperate with someone you know to be cooperative
Costly signaling – signals an ability to ‘afford’ the altruistic act ( eg: men leaving a costly tip to waiter to impress their date, signalling mate value)
Women typically donate same amount of money irrespective of audience
Direct reward – involuntary improvement in physiological wellbeing through activation of direct reward centers of our brain
Orbitofrontal cortex – reward center