Content Analysis Flashcards
1
Q
What data does content analysis collect
A
Quantitative
2
Q
Stages of content analysis
A
Researcher analyses communication
Reads and creates codes
Counts codes
Look for pattern or trend
3
Q
Thematic analysis
A
Records reoccurring themes
4
Q
What data is thematic analysis
A
Qualitative
5
Q
What are the stages of thematic analysis
A
Transcribe data
Identify themes
Find quotes to support the theme
Find patterns and trends
6
Q
Strength of thematic analysis
A
High ecological validity
Few ethical issues
7
Q
Weaknesses of thematic analysis
A
Findings can be subjective
