Content analysis Flashcards
1
Q
What is content analysis?
A
Coverts qualataive data into quantative . Indirect study of behaviour by examining communication
2
Q
What are examples of content analysis?
A
Texts, emails, newspapers, tv
3
Q
Coding produces quantayive data which results in
A
Reading relevant material like newspapers & identify categories of behaviour. Eg counting number of times
4
Q
What does thematic analysis do ?
A
Look up for words that come up repeatedly . Conclusion made by themes
5
Q
What are strengths of content analysis?
A
Doesn’t create ethical issues existing information eg books & produces both quantitative & qualitative data
6
Q
What are the limitations of content analysis?
A
Researcher bias may want to code their behaviour . People studied indirectly lack of accuracy
