Consumer Behavior MCQ

Question 1

consumer behavior

Answer 1

the study of consumers’ actions during searching for, purchasing, using, evaluating, and disposing of products and services that they expect will satisfy their needs.

Question 2

Marketing Concept

Answer 2

the essence of marketing consists of satisfying consumers’ needs, creating value, and retaining customers

Question 3

Production Concept

Answer 3

a business approach conceived by Henry Ford, maintaining that consumers are mostly interested in product availability at low prices; its implicit marketing objectives are cheap, efficient production and intensive distribution.

Question 4

Product Concept

Answer 4

assumes that consumers will buy the product that offers them the highest quality, the best performance, and the most features.

Question 5

Marketing Myopia

Answer 5

a focus on the product rather than on the needs it presumes to satisfy

Question 6

Consumer behavior is the analysis of the behavior of _____ and _____ who buy goods and services for _____ consumption.

Answer 6

Individuals, households, personal

Question 7

Characteristics of the location in which the purchase decision is made is known as

Answer 7

pHysical

Question 8

As a situational influence, the concept of ‘time’ refers to

Answer 8

The time available for a purchase decision.

Question 9

While shopping for a pair of jeans, you ask your friend, “how do I look in these?” This influence on your purchasing decision is a

Answer 9

social influence

Question 10

The system of knowledge, beliefs, values, rituals, and artifacts by which a society or other large group defines itself is called.

Answer 10

culture

Question 11

You play as part of your local football team. For training, you choose to focus on your own goal of increasing your fitness, rather than the team goal of improved game strategy. In doing so, you are displaying a culture of

Answer 11

Individualism

Question 12

Which of these is defined as a group comprising individuals of similar social rank within the social hierarchy?

Answer 12

Social class

Question 13

Family decision-making roles are classified into four types. When a product is purchased by a husband and wife acting jointly, this is known as a(n):

Answer 13

Syncretic decision

Question 14

You share common attitudes, values, and behaviors with a group of individuals which distinguishes the group from the broader culture in which you live. This is:

Answer 14

A subculture

Question 15

An individual who considers themself an ‘Emo’ adopts the characteristics, appearance, clothing, attitudes, and music of the group. This is an example of a _____ reference group.

Answer 15

Aspirational

Question 16

Demographic factors include

Answer 16

Age, gender, and income

Question 17

During each university semester, you find your life includes mainly studying and working with the occasional party. Subsequently, you dream of a more unpredictable life full of excitement and travel. You are dreaming of your

Answer 17

Aspirational lifestyle

Question 18

The term used to describe the individual’s internal drive to act to satisfy unfulfilled needs or achieve unmet goals is known as

Answer 18

Motivation

Question 19

According to Maslow’s hierarchy of needs, which of these lists is in the correct order from lower-level needs to higher-level needs?

Answer 19

Hunger, housing, intimacy, respect, success

Question 20

An individual is exposed to a potentially limitless array of stimuli via their senses. The tendency to actively seek out messages that are pleasant and agreeable is known as

Answer 20

Selective exposure

Question 21

Which personal characteristic is influenced by characteristics such as age, income, and education?

Answer 21

Lifestyle

Question 22

The consumer decision-making process is defined as the process of _____ recognition, information search, evaluation of _____, and _____ and post-purchase evaluation that are common to most consumer buying decisions.

Answer 22

Need/want, options, purchase

Question 23

You go to the supermarket and buy a loaf of bread. It is the same bread that you ‘always’ buy, and your decision is classed as low involvement. Your decision-making behavior can be defined as

Answer 23

Habitual decision making

Question 24

Cognitive dissonance refers to

Answer 24

Second thoughts about a purchase

Question 25

At which stage of the consumer-making process might the consumer decide not to make a purchase?

Answer 25

Evaluation of options