Consumer Behavior MCQ Flashcards
consumer behavior
the study of consumers’ actions during searching for, purchasing, using, evaluating, and disposing of products and services that they expect will satisfy their needs.
Marketing Concept
the essence of marketing consists of satisfying consumers’ needs, creating value, and retaining customers
Production Concept
a business approach conceived by Henry Ford, maintaining that consumers are mostly interested in product availability at low prices; its implicit marketing objectives are cheap, efficient production and intensive distribution.
Product Concept
assumes that consumers will buy the product that offers them the highest quality, the best performance, and the most features.
Marketing Myopia
a focus on the product rather than on the needs it presumes to satisfy
Consumer behavior is the analysis of the behavior of _____ and _____ who buy goods and services for _____ consumption.
Individuals, households, personal
Characteristics of the location in which the purchase decision is made is known as
pHysical
As a situational influence, the concept of ‘time’ refers to
The time available for a purchase decision.
While shopping for a pair of jeans, you ask your friend, “how do I look in these?” This influence on your purchasing decision is a
social influence
The system of knowledge, beliefs, values, rituals, and artifacts by which a society or other large group defines itself is called.
culture
You play as part of your local football team. For training, you choose to focus on your own goal of increasing your fitness, rather than the team goal of improved game strategy. In doing so, you are displaying a culture of
Individualism
Which of these is defined as a group comprising individuals of similar social rank within the social hierarchy?
Social class
Family decision-making roles are classified into four types. When a product is purchased by a husband and wife acting jointly, this is known as a(n):
Syncretic decision
You share common attitudes, values, and behaviors with a group of individuals which distinguishes the group from the broader culture in which you live. This is:
A subculture
An individual who considers themself an ‘Emo’ adopts the characteristics, appearance, clothing, attitudes, and music of the group. This is an example of a _____ reference group.
Aspirational
Demographic factors include
Age, gender, and income
During each university semester, you find your life includes mainly studying and working with the occasional party. Subsequently, you dream of a more unpredictable life full of excitement and travel. You are dreaming of your
Aspirational lifestyle
The term used to describe the individual’s internal drive to act to satisfy unfulfilled needs or achieve unmet goals is known as
Motivation
According to Maslow’s hierarchy of needs, which of these lists is in the correct order from lower-level needs to higher-level needs?
Hunger, housing, intimacy, respect, success
An individual is exposed to a potentially limitless array of stimuli via their senses. The tendency to actively seek out messages that are pleasant and agreeable is known as
Selective exposure
Which personal characteristic is influenced by characteristics such as age, income, and education?
Lifestyle
The consumer decision-making process is defined as the process of _____ recognition, information search, evaluation of _____, and _____ and post-purchase evaluation that are common to most consumer buying decisions.
Need/want, options, purchase
You go to the supermarket and buy a loaf of bread. It is the same bread that you ‘always’ buy, and your decision is classed as low involvement. Your decision-making behavior can be defined as
Habitual decision making
Cognitive dissonance refers to
Second thoughts about a purchase
At which stage of the consumer-making process might the consumer decide not to make a purchase?
Evaluation of options
