chapter 4 Flashcards
. _____ are psychological tendencies expressed by evaluating something with a degree of favor or disfavor.
Attitudes
Which of the following is true of attitudes?
They are closely linked to behavior.
. Identify a true statement about attitudes.
Attitudes are physiological tendencies that cause short-lived, intense mental responses to a mental event.
According to the ABC Model, _____ is the emotional component of an attitude.
affect
In the context of the ABC model of an attitude, affect can be measured by:
using self-report questionnaires.
In the context of the ABC model of an attitude, which of the following is true of affect
It can be measured by physiological indicators.
The statement “I like movies” reflects the _____ of an attitude.
affective component
In the context of the ABC model of an attitude, affect can be most likely measured by a person’s _____.
blood pressure
Which of the following statements is true of a behavioral intent
It can only be measured by asking a person about behavior or intentions.
_____ is a component of an attitude that reflects a person’s perceptions or beliefs.
. Cognition
In the context of the ABC model of an attitude, cognitive elements are measured by _____.
attitude scales
In the context of the ABC model of an attitude, the statement “I believe Germans are punctual” reflects the _____ of
an attitude.
cognitive component
Anything that disrupts the consistency between an individual’s attitudes and behaviors causes _____.
dissonance
_____ motivates individuals to change either their attitudes or their behavior to maintain consistency.
Dissonance
The tension produced by a conflict between attitudes and behavior is _____
cognitive dissonance
Abraham is a salesman who sells used cell phones as new ones. The phones are repackaged to make them look new.
Abraham does not like the idea of concealing information from his customers to sell the used phones and feels that it is
unethical. In this scenario, the tension created by this conflict between Abraham’s ethical principles and professional
pressures is _____.
cognitive dissonance