Conformity Booklet One Flashcards
What is conformity?
A change in a person’s behaviour when faced with real or imagined pressure from a person
What is internalisation?
Changing your behaviour to fit a wider social group because you have internalised those beliefs and think they are your own
What is compliance?
Correcting your behaviour to fit a wider social group despite your own private thoughts
What is identificiation?
Changing the way you act to fit a set of social norms, like a specific position in society.
What is Informational Social Influence (ISI)?
An individual who conforms and changes the way they act based on the information gained from or about the wider social group
What is Normative Social Influence (NSI)?
When am individual conforms or changes the way they act based on apparent social norms and expected behaviour
What is majority influence?
When a person changes their attitude, actions and beliefs to fit in with a larger group
What is a confederate?
A ‘non-participant’ who is working for the experimenter to answer in a specific way.
How many male students were involved in the Asch experiment?
123 male students
Asch experiment was known as a task of what?
Visual perception
How many participants in turn called out which of three lines matched the standard line
7-9
How many people were genuine and where were they placed?
One and at the end
On how many of the 18 trials did the confederates give an incorrect answer?
12/18 trials
What % of the time did the real pp conform to the majority?
33%
What % of real pp conformed at least once ?
75%
What % of real pp conformed every time?
5%
In the control group how much % actually made a mistake?
1%
What conclusion was drawn from asch’s research?
When pps were interviewed, the majority said they conformed due to NSI but some also conformed to ISI too
What are the two strengths of Asch’s study ?
High internal validity and high internal reliability
What is internal validity?
Control variables are carried out so a cause and effect can be established
What is internal reliability?
A consistent method which can be easily repeated.
What are the 4 weaknesses of Asch’s study?
Lacks ecological validity, possible demand characteristics, lacks temporal vaidlity and gender bias
What is ecological validity?
Not relevant to real life