Conformity

Question 1

what’s conformity?

Answer 1

horizontal - fitting in with others

Question 2

describe asch’s experiment

Answer 2

Participant + confederates
Participant shown standard line, and test lines – had to match standard line to test line.
• Participant was alone: 95% matched the line correctly
• Participant was with confederates who said the wrong answer: 25% matched the line correctly each time due to conformity

Question 3

differentiate between public and private conformity

Answer 3

Public: when people truly believe the group is right
Private: when we’re pressured and feel we don’t have a choice other than to conform

Question 4

define: social impact theory

Answer 4

conformity increases up to 5-6 people, but stays constant after that

Question 5

define: compliance

Answer 5

changes due to request

Question 6

4 examples of compliance?

Answer 6

Foot in the door: start with small request before making a bigger one
Door in the face: start with a big request before making a smaller one
Low ball technique: seller starts by selling something well below the sales price; then selling add ons which increases the price
But you are free technique: give person the option of declining.