Communication in Leadership Flashcards
What is leadership?
- The process by which an individual influences others in ways that help attain group or organisational goals
What are the characteristics of leadership?
- Non-coercive influence
- Influence is goal-directed
- Not interested in changing everything
- Requires followers
- Leaders ≠ managers
- A leader will watch the horizon whilst a manager will watch the bottom line
What are the broad sources of leadership power?
- Position Power
* Personal Power
What is position power and what are it’s sources?
- The formal power associated with their jobs - remains vested in the position and are available to anyone who holds it
- Legitimate power
- Reward power
- Coercive power
- Information power
What is legitimate power?
The power someone has because others recognise and accept their authority
What is reward power?
The power to control the rewards others receive
What is coercive power?
The capacity to control punishment
What is information power?
The power a person has by virtue of his or her access to valuable data or knowledge
What is personal power and what are it’s sources?
- The power derived from the leader’s own unique qualities or characteristics
- Rational Persuasion
- Expert power
- Referent power
- Charisma
What is rational persuasion?
The power leaders have by virtue of the logical arguments and factual evidence they provide to support their arguments
What is expert power?
The power leaders have to the extent that others recognise their expert knowledge on a topic
What is reference power?
The power that individuals have because they are liked and admired by others
What is charisma?
The power someone has over others because of their engaging and magnetic personality
What do leaders do?
- Communicate a vision
- Persuade followes
- Motivate other towards a common goal
- Maintain power through communication (e.g. through information dispersal, feedback)
What is strategic communication?
- Communication that is aligned with the company’s overall strategy, to enhance its strategic positioning
- When companies take a strategic approach to communication, communication becomes integral to the formulation and implementation of strategy