Communication Competency

Question 1

Impactful communication

Answer 1

An understanding of the audience’s needs and perspectives.
A clear message.
Effective delivery.

Question 2

Framing the message

Answer 2

Articulating the objective and desired outcome of the communication.
Identifying the benefit to the audience.
Identifying the key points of the message and sequencing them in a logical manner.
Providing an explanation of and evidence for each point that helps the audience see these facts in the desired frame.
Ensuring that the message clearly reflects and is consistent with the organization’s brand and goals.