Communication Aids and Strategies Using Tools of Technology Flashcards
- __________ are, according to Duarte (2014), “considered one of the most powerful mediums of communication.”
- Most public communications are done to give a lecture, present a new product, persuade people to act, build goodwill, or inform the public.
Presentations
are visual support that presenters use to make their presentations interesting and effective. These aids help speakers present their ideas more clearly.
Communication aids
these inhibit understanding among the audience because when presented with audio and pictures, our brain cannot process listening and understanding visuals simultaneously.
Communication aids
Examples of ___________:
* PowerPoint
* Google Slides
* Prezi
* Canva
* Visme
* Haiku Deck
* Pitcherific
* Powtoon
* VideoScribe
* Smartphone Apps
Communication aids
is the most popular communication aid used by presenters because it is one of the first visual aid to date. A presenter can create slides to show photos, graphs, and videos. It can also include audio.
PowerPoint
Your generation may be using more of this than PowerPoint.
_______ can be presented online or offline; while collaborating with a small group. The owner, usually the presenter, can give people access to the presentation.
Google Slides
is a template-based communication aid. You can choose a template and map important details of your presentation. The templates and movement of ____ make it easier for the audience to follow your presentation.
Prezi
_________ is a template-based online platform initially used for designing printed materials for business and media kits. Today, most of students use this as presentation aid.
Canva
is a cloud-based presentation tool perfect for business presentation. Its drag-and-drop design method engages the audience. It has a built-in system where companies can see who viewed their presentation.
Visme
People who like simple presentations may check this platform. The images in its library are of high quality.
Haiku Deck
This template-based platform can aid you in tracking the time of your presentation, allow you to practice your presentation, and help you create the content of your presentation.
Pitcherific
is a presentation aid using animation. Companies use this for explainer videos; it can also serve other presentation purposes.
Powtoon
If you need to explain something while presenting you may use this platform. It is similar to using a whiteboard while presenting, but instead of writing on it, you design the content.
VideoScribe
are today’s must have gadget because of the many things it offers, like the different applications that could almost turn your phone into a computer. Many communication aid applications can be installed on smartphones.
Smartphone Apps
- Start with a good idea
- Use your life as motivation
- Do good in using the medium
- Dirty your hands
- Remember the “rule of fives” of advertising
- Love the brand
- Make use of the magic scales and proportion
- Forget conventions
Designing Posters, Billboards, and Tarpaulins
- Grab attention with a strong headline (start out strong)
- Emphasize benefits, not features
- Consistency across channels (messaging visuals and tone)
- Engage with your audience
- Measure and Optimize (measure your performance
and optimize)
5 Golden Rules of Advertising
- Design reusable packages
- Make sure the package does not harm the product
- Use the “Special Edition” effect
- Think out of the box
- Use less to have more
- Integrate trends with packaging design
Designing Product Packages
- Study your market and design
- Make it fun
- Your best competition is yourself
- Easy carry makes money
- Strategically use colors to outdo the competition
- Let them see the product
Designing product packages
- Make your template as simple as possible.
- Consider light and color.
- Adjust your font size and style from the perspective of your audience.
- Check the images you use.
- Use words or phrases in your slides, NOT sentences.
How to use slides as a communication aid
- Do not bore your audience to death with bullets.
- Limit the use of animation to validate an important concept.
- Highlight to emphasize
- Slides and handouts are not the same.
How to use slides as a communication aid
