Communication Flashcards
One way communication
No feedback/guarantee message is received, unreliable, don’t have to justify message.
Shannon and Weaver communication model
Sender–>message–>transmitter–>form of transmission (method- place a barrier could take place)–> receiver
Two way communication
Message and response, feedback/confirmation received, pressure to justify so message is understood.
Vertical communication
Down the hierarchy e.g, subordinates receive info from managers. Up hierarchy e.g, sales assistant asking store manager about problems. Workers involved- mayo-manager involvement.
Horizontal communication
Same level of hierarchy, e.g a team.
Closed communication
Specific language- jargon understood by the business
Open communication
Widely understood- good for marketing, so it’s understood by a wide audience. BECKY ;)
Choice of medium
Depends on:
Budget, urgency, record?
Technical barrier
Noise- distortion (disclosure white noise ;)
Semantic barrier
E.g closed communication- jargon cant be understood PAV
Cultural barrier
Language barrier
Number of layers
In vertical communication-too many layers- message changes if there’s too many (Chinese whispers)
Why important?
Quicker decisions, target wider market, involves employees
