Coke TNC Flashcards
Give a background to Coke as TNC.
- Sells in 290 countries -Worth $70b -HQ Alanta -Employees 800,000 direct+indirectly
- Sells concentrate to 900+ bottling plants
- Has an aggressive business aquistion strategy 230+drinks.
What is the Haiti Hope Project and why did Coke get involved?
After the Jan 2010 Earthquake it partnered with US Aid. Cokes been there since 1927 BP and has incrased the GDP lots.
What are the social affects of the HHP?
They trained 25,000 mango farmers - 46% Female.
Focussed on HIV educating 4,600 kids.
Provided 31,000 community activites.
How did HHP help economically?
Coke invested $3.5m over 5 yrs, 9,300 farmers accessed $3.25m in credit to rebuild businesses.
How did HHP help environmentally?
They flew in 1m L of water to those in need.
What are the positives of the TNC?
It provides global employment opportunites to 800,000.
There are training+education progammes, aiding 5m Female entreupreneurs with MDC.
It invests in new markets- $2b in India since 2011.
What are the negatives of Coke as a TNC?
It exhaustes local water supplies, using the same amount of water as 25% of the population,which it pollutes wiith pesticides, 30X EU standards.
Exploits workers, harsh pay, poor conditions, long hours.
Encourages workers to abbandon Unions
Invests against obesity-£5m in EU Institue promoting sugar drinks.
What impact is Coke having in India?
From 27 plants it draws 510,000L a day from the ground= Groundwater dropping-Kerala 12m now 35m.
Economically affecting=harvests down 40%.
Socially=farmers committing suicude 12,000 since 2013.
Enviromentally=no accessible clean water only polluted..
What does COKE CLAIM it’s doing to help?
- Replenishing 93% of water with rainwater harvesting.
- Improved water efficeny 14% since 2004.
How have people reacted to Coke in INDIA?
- 500 Marched in Jan 2004 against SEVERE water shortages.
- Theres been investigations into health scandals too.
What has Coke been accused of in Columbia?
Who has been investigating them?
Getting paramilitary to KILL TU leaders for demanding better pay, rights and conditions.
Systematic intimidation,kidnapping,torture and murder.
2010 Netflix ‘The Coke Case’ + Human Rights ABUSE lawsuits 2001 +2006
Child Labour aggligations and Coke’s response?
Child stitched Footballs=”Soccar Ball Pre-Certification System”. They also have the 10 Supplier Guides and Principles around child labour, the enviroment, working hours, human rights. Aim to be 95% complinant by 2020= 1/20 NOT!
How is Coke working towards social equality?
Micro Distrubution Centres (MDC) creating jobs in rural areas in small economies, helping entrueprenuers.
Over 19,000 employeed=$950000m revenue.
Given a mini case study on how a MDC has helped a mother?
UGANDA= Owns MDC now has 15 employees, sells 5500 cases a week distrubuting 20km accross rural Nairobi. Coke sponsered her business training at 5by20.
What is the CONCLUSION on Coke as a TNC?
It has 20m customers and invests in LICs, empowers women, helps through HHP.
BUT it has to a moderate extent more NEGATIVES:
-LT environmental water issues
-large human rights issues and intimidation of Unions
-campaigins against healthy living
- Mostly just EXPLOITS LICs as profit goes back to MICs!
