Cognitive Bias

Question 1

Bias Thinking

Answer 1

Consequences of biased decision making and thinking result from intuitive thoughts
-System 2 is an effortful activation and full attention, and instead, we often rely on heuristics

Question 2

Availability Heuristic

Answer 2

Assumptions made based on past frequent experiences stored in LTM
-shark attack (media)
Reliance on availability leads to cognitive bias

Question 3

Heuristic and Cognitive Bias #1

Answer 3

-Salient events which attract attention=exaggerate frequency of events

Question 4

Heuristic and Cognitive Bias #2

Answer 4

• Dramatic event temporarily increases availability=media reports
  ex. plane crash or car crash

Question 5

Heuristic and Cognitive Bias #3

Answer 5

Personal experience and vivid examples are more available

Question 6

Representativeness Heuristic

Answer 6

Representativeness Heuristic=Stereotypes
-Many decisions in categorization are based upon resemblance and representativeness
(K&T)
ex.Steve “Librarian”