Cognitive approach

Question 1

what are 2 assumptions of the cognitive approach

Answer 1

1. Behaviour is a product of information processing
2. The brain can be compared to a computer in terms of input, process and output

Question 2

name 2 general strengths of the cognitive approach

Answer 2

1. it is a scientific approach because it uses controlled experiments to investigate behaviour. it focuses on investigating information processing.
2. the approach has practical application so is useful. eg, the development of CBT to change the way a person thinks, which changes the way they behave.

Question 3

name 1 general limitation of the cognitive approach

Answer 3

1. its an incomplete explanation of behaviour because it only focuses on behaviour being a result of information processing. it does not consider the influence of other factors such as other people, wider society and culture.