Coast Guard Engagement Framework

Question 1

What is a a pelorus?

Answer 1

Given to commands to address program-related issues. For internal use only.

Question 2

What is the Coast Guard’s strategic communication guidebook?

Answer 2

The Compass Rose

Question 3

What are the five tools used to ensure consistent messaging?

Answer 3

• Strategic Communications Framework
• Pelorus
• PAG
• Congressional Affairs Recess Guidance
• The Compass Rose

Question 4

When might a communication action plan be needed?

Answer 4

For high-profile, critical or controversial issues.

Question 5

Where can you find guidance for communication action plans?

Answer 5

In the Coast Guard Engagement Framework, Appendix G

Question 6

When are CAPs typically developed?

Answer 6

In advance of the issue becoming public knowledge. OPSEC is key.

Question 7

Give examples of situations that may require a CAP?

Answer 7

• Organizational changes (e.g. Sector establishment)
• Major acquisition announcements
• Pending release of high profile investigations and audits -Significant shifts in Coast Guard policy or practices

Question 8

What is the goal of a CAP?

Answer 8

To ensure the Coast Guard speaks with one voice and one message.

Question 9

Who is responsible for development and execution of all Congressional engagement elements of a Communication Action Plan?

Answer 9

CG-0921 - Congressional Affairs

Question 10

Who Commandant is responsible for development of tactical plans for dealing with the news media, and for designating appropriate spokespersons?

Answer 10

CG-09222 - Media Relations Branch

Question 11

Who Commandant is responsible for detailing communications efforts to engage civic groups and support organizations (e.g. Navy League)?

Answer 11

CG-09223 - Community Relations Branch

Question 12

What questions must be asked when crafting a CAP?

Answer 12

• Who: is the audience
• Why: does the CG need to reach this audience?
• What: are the key messages?
• Where/How: will the CG reach targeted audience?
• When: does the CG communicate this to target audience?

Question 13

Where can a CAP template be located?

Answer 13

In the Coast Guard Engagement Framework

Question 14

What are the 8 sections of a CAP?

Answer 14

• Situation
• Background
• Scope
• Overall Goals
• Targeted Publics
• Key Messages
• Tactics
• Evaluation

Question 15

What goes in the Situation portion of a CAP?

Answer 15

A description of why the CAP is necessary; a clear statement of the problem

Question 16

What goes in the Scope section of a CAP?

Answer 16

A determination of who will deliver the message to the targeted audience.

Question 17

What goes in the Tactics portion of a CAP?

Answer 17

• Step by step actions for achieving the goals

- Deliverables and who is responsible for each