Cht. 12 attitudes and ideologies Flashcards
who uses covert prestige the most
men
what is a matched guise test’s goal?
to get past people’s viewpoints of a variant to get to deep-held language attitudes
what can a matched guise test reveal about variants?
a solidarity (non-standard) or status (standard) split
what is a tabboo?
a culture’s rules that ban/restricts the use of certain behaviors
how can you get around tabboos?
by using euphemisms (mild or non-tabboo words)
what can happen when people look for evidence to support linguistic attitudes?
can lead to language myths
how are attitudes reinforced
representation in media and literature
what is an eye dialect?
when people use spelling to represent a dialect
what 8 steps are there with the language subordination process?
1 language is mystified
2 authority is claimed
3 misinformation is generated
4 non-mainstream language is trivialized
5 conformers are praised
6 non-conformers are vilified
7 promises are made
8 threats are made
what is true about the language subordination process
it is depply internalized (habitus)