Chapter Twelve Flashcards
1
Q
Soundmark?
A
A trademark identified by a sound associated with a brand or company
2
Q
Trademark?
A
Symbols you see every day that help you identify companies and goods and services you buy.
3
Q
Motionmark?
A
A trademark identified by specific movement associated with a brand or company.
4
Q
Crossover Artist?
A
An expansion of the popular appeal of an artist or work by achieving success in another market or style.
ex; Selena Gomez, from family
channel to Singing.
