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Marketing Exam > Chapter Ten > Flashcards

Chapter Ten Flashcards

1
Q

Cross-selling?

A

related/supplementary

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2
Q

Product selling?

A

more commonly seen
as promotional product placement. The
product can be entire

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3
Q

Movies

A

It is a multi-billion dollar industry with an average cost of $65 million to produce a film, and $35 million to market it

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4
Q

First amusement parks originated in Europe
around year 1550?

A

true

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5
Q

What is the most expensive time to air a commercial?

A

Prime Time. This represents the time range between 8 PM – 11 PM. It is the time when the most people watch TV.

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6
Q

Prime Time also exists in radio?

A

prime time exists from 6 AM – 9 AM.

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7
Q

The music business is risky; many albums and songs are released frequently. This causes
lots of competition.

A

true

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8
Q

Major Entertainment Awards?

A

Academy Award (Oscar) - Film
Golden Globe - TV & Film
Emmy - TV
Grammy - Music
Tony - Theatre

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Marketing Exam (12 decks)

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