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Marketing Exam > Chapter Eleven > Flashcards

Chapter Eleven Flashcards

1
Q

7 types of Entertainment products?

A
  1. film and music merchandising
  2. music CDs and Distribution
  3. Electronic and Video Games
  4. Print Books and Magazines
  5. Themeparks and Water Parks
  6. Edutainment
  7. Special Entertainment Events
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2
Q

is T.V #1 entertainment used in America?

A
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3
Q

prime time for tv?

A

8pmm - 11pm

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4
Q

music

A
  • singers can make up to 15% of royalty on each album
  • The music industry earns $40 billion on yearly products
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5
Q

Payola?

A

illegal payments by the record labels to radio stations to persuade

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6
Q

due radio stations add 3 - 4 new songs to their playlist weekly?

A

true

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7
Q

what are the major marketing channels?

A
  1. film
  2. TV
  3. radio
  4. print publishing
  5. Internet
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Marketing Exam (12 decks)

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