Chapter Six Flashcards
1
Q
secondary research
A
published data that have been collected for some other purpose
2
Q
What are the two direct channels of marketing?
A
- DISTRIBUTING SERVICES
- DIRECT MARKETING
3
Q
What are indirect Channels?
A
- agents
- Wholesalers
- Retailer
4
Q
DISTRIBUTING SERVICES?
A
Independent personal trainer working with his or her client.
- Fantasy sports games such as ESPN.com or CBS Fantasy Football.
- All sporting events where tickets are sold directly to fans.
5
Q
DIRECT MARKETING?
A
- telephone sales
- television
- E-mail and the Internt
6
Q
Agents?
A
They bring buyers and
sellers together for a fee, i.e.,
Ticketmaster.
7
Q
WHOLESALERS?
A
They buy goods
(i.e., hockey sticks), store them, and
sell them in smaller quantities to
retailers or sports organizations.
8
Q
RETAILERS
A
They sell their goods
directly to consumers, i.e.,
SportChek.
