Chapter Eight Flashcards
1
Q
promotional advertising?
A
Advertising with the goal of selling the
item being promoted.
2
Q
institutional advertising?
A
Advertising with the goal of developing
goodwill or a positive image
3
Q
Samples:
A
items of a (new) product
are given away to potential
customers.
4
Q
Premiums:
A
items that are given
away free with the purchase of
merchandise.
5
Q
Coupons and Rebates?
A
offer some type of price
reduction or free merchandise.
6
Q
what are Forms of sales promotions?
A
- Coupons and Rebates
- Samples and Premiums
- Contests and Sweepstakes
7
Q
Sweepstakes?
A
participants need only to sign up to be included in the competition.
