Chapter Three

Question 1

sports marketing can be defined as?

Answer 1

all the marketing activities are designed to satisfy the needs and wants of port consumers

Question 2

Two major components of sports marketing are?

Answer 2

Marketing Of Sports
ex: (Super Bowl tv ad)

Marketing Through Sports
ex; (LeBron & Nike)

Question 3

Sports marketing is a multibillion-dollar industry with an appeal to many people?

Answer 3

true

Question 4

What are the 9 categories of sports?

Answer 4

• Amateur Sports
• High School Sports
• College and University Sports
• Professional Sports
• Olympic Sports
• Wide World of Paralympics
• International Sporting Events
• Womens Sports
• Xtreme Sports

Question 5

Amateur sports?

Answer 5

• An AMATEUR ATHLETE is a person who does not get paid to play a sport.

Ex; high school, college, or any other type of athlete, including a recreational player, is considered an amateur athlete

• 1986 amateur rule got over turned

Question 6

High School Sports?

Answer 6

• bring school spirit
• National Federation of State High School Associations (NFHS) set rule to balance school & sports
• OFSAA

Question 7

College and University Sports?

Answer 7

• Sporting events at the college level are very popular and extremely competitive in all regions.
• NCAA Sports or the National Collegiate Athletic Association is a national organization that governs college athletics
• Canada called (USPORTS)
• OUAA (Ontario University Athletics)
• March madness (top 65 teams of basketball)

Question 8

Professional Sports?

Answer 8

• A professional athlete is an athlete who has the will and ability to earn an income from a particular sport.
• income from major corporations can be higher than the athlete’s actual team salary.

Question 9

Olympic sports

Answer 9

• The olympic games were founded by heracles, a son of the greek god zeus.
• First game 776 b.c in olympia, greece.
• played every four years for nearly 1,200 years.
• 1984 olympic games became the first games since 1932 to make profit.

Question 10

Wide World of Paralympic

Answer 10

• 1948 the wide world of paralympics began
• Olympic style games for athletes for with disabilities were organized for the first time in rome 1960
• 1968 the special olympics began (Down syndrome)

Question 11

International sporting events

Answer 11

• Roone arledge created the wide world of international sporting events ex;California cliff diving from Mexico
• Tour de France bicycle race
• world cup soccer

Question 12

Womens Sports

Answer 12

• june 23, 1972 , the enactment of Title IX(nine)
• Title IX is a law that bans gender discrimination in schools receive federal funds.
• 1972, Billie Jean was named the “sportswoman of the year”

Question 13

Xtreme Sports

Answer 13

• Extreme Sports are sports that involve nontraditional, daring methods of athletic competition.
• 1980s