Chapter 9 the nuts and bolts of survey research

Question 1

survey research

Answer 1

a research study that uses the survey observation technique to measure behavior

Question 2

descriptive research question

Answer 2

a research question that asks about the presence of behavior, how frequently it is exhibited different behaviors

Question 3

predictive research questions

Answer 3

a research question that asks if one behavior to allow predictions of future behavior

Question 4

causal research question

Answer 4

a research questions that asks what causes specific behavior to occur

Question 5

psychometrics

Answer 5

area of psychological research that involves the development, validation, and refinement of surveys and tests for measuring psychological constructs

Question 6

open-ended response scale

Answer 6

participants respond to survey questions in any manner they feel is appropriate for questions

Question 7

closed ended response scale

Answer 7

participants respond to survey question according to the response options provided by the researcher

Question 8

construct validity

Answer 8

indicates that a survey measures the behavior it is designed to measure

Question 9

nonresponse error

Answer 9

a sampling error that occurs when individuals chosen for the sample do not respond to the survey, biasing that sample

Question 10

coverage error

Answer 10

a sampling error that occurs when the sample chosen to complete a survey does not provide a good representation of the population

Question 11

criterion-related validity

Answer 11

determining the validity of the scores of a survey by examining the relationship between the survey scores and other established measures of the behavior of interest

Question 12

social desirability bias

Answer 12

bias created in survey response from respondents’ desire to be view more favorable by others, typically resulting in overreporting of “positive” behaviors and underreporting “negative” behavior

Question 13

test retest reliability

Answer 13

indicates that the scores on a survey will be similar when participants complete the survey more than once

Question 14

attrition/mortality

Answer 14

occurs when participants choose mot to complete a study

Question 15

testing effects

Answer 15

occurs when participants are testing more than once in a study with early testing affecting later testing

Question 16

internal consistency

Answer 16

a form of reliability that tests relationships between scores on different items of a survey

Question 17

split-half reliability

Answer 17

method of testing scores’ internal consistency that indicates if the scores are similar on different sets of questions on a survey that address similar topics.

Question 18

cronbach’s alpha

Answer 18

method of testing scores’ internal consistency that indicates the average correlation between scores on all pair of items on a survey.