Chapter 9 - Decision MAking Flashcards
What is consumer decision making ?
Xxx
What are the typos of decision making ?
Xx
What is Cognitive DM ?
Xx
What is self regulation ?
Xx
What is the Consumer decision process ?
Xxx
What is the evaluative criteria ?
Xx
What are determinant attributes ?
Xxx
Explain online DM
xxx
Explain the different compensatory rules
Xxx
What is habitual DM ?
Xxx
What is the difference between brand loyalty and inertia ?
Xxx
What are the DM biases & shortcuts ?
Xx
What is mental accounting ?
Xxx
What is sunk cost fallacy ?
Cc
What is loss aversion ?
Xxx
What is Heuristic ?
Xx
What is Ethnocentrism ?
Xx
What is Affective DM ?
Xx
Explain family DM
Xx
What is the difference between customer and consumer ?
Xx
What is the impact of group buying ?
Xxx