Chapter 9 - Decision MAking Flashcards
1
Q
What is consumer decision making ?
A
Xxx
2
Q
What are the typos of decision making ?
A
Xx
3
Q
What is Cognitive DM ?
A
Xx
4
Q
What is self regulation ?
A
Xx
5
Q
What is the Consumer decision process ?
A
Xxx
6
Q
What is the evaluative criteria ?
A
Xx
7
Q
What are determinant attributes ?
A
Xxx
8
Q
Explain online DM
A
xxx
9
Q
Explain the different compensatory rules
A
Xxx
10
Q
What is habitual DM ?
A
Xxx
11
Q
What is the difference between brand loyalty and inertia ?
A
Xxx
12
Q
What are the DM biases & shortcuts ?
A
Xx
13
Q
What is mental accounting ?
A
Xxx
14
Q
What is sunk cost fallacy ?
A
Cc
15
Q
What is loss aversion ?
A
Xxx
