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Consumer Behavior > Chapter 2- Business Ethics > Flashcards

Chapter 2- Business Ethics Flashcards

1
Q

What is Business Ethics ?

A

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2
Q

Do brand act Ethically ? Give an example

A

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3
Q

What is consumer activism ?

A

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4
Q

What is culture jamming ?

A

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5
Q

What is corporate social activism ?

A

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6
Q

Explain how social media can impact companies CSR ?

A

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7
Q

What is Slacktivism ?

A

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8
Q

What is Market Access ?

A

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9
Q

What is Litteracy ?

A

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10
Q

How the emergence of social justice movement impact companies ?

A

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11
Q

What is the cancel culture ?

A

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12
Q

What is the cause marketing ?

A

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13
Q

What is social marketing ?

A

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14
Q

What is CSR ?

A

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15
Q

What is the Benevolent Halo Effect ?

A

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16
Q

What is latent vulnerability ?

A

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17
Q

What is identity theft ?

A

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18
Q

What is conscious consumerism ?

A

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19
Q

What is a brand purpose ?

A

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20
Q

What is eco-wakening ?

A

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21
Q

What is circular economy ?

A

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22
Q

What is green marketing ?

A

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23
Q

What is green washing ?

A

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24
Q

What is tree huggers ?

A

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25
Q

Explain the SHIFT framework ?

A

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26
Q

What are the US regulatory Agencies & Responsabilities ?

A

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27
Q

What is the problem with consumption ?

A

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28
Q

What is a consumed consumer ?

A

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29
Q

What is shrinkage ?

A

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30
Q

What is a serial Wardrober ?

A

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31
Q

What is counterfeit ?

A

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32
Q

What is anticonsumption ?

A

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33
Q

Explain what is illegal acquision & product use ?

A

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34
Q

In what way does marketer manipulate consumers ?

A

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35
Q

What is consumer space ?

A

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36
Q

What happens when brand fail to satisfy consumers ?

A

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Consumer Behavior (8 decks)

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