Chapter 2- Business Ethics Flashcards
What is Business Ethics ?
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Do brand act Ethically ? Give an example
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What is consumer activism ?
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What is culture jamming ?
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What is corporate social activism ?
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Explain how social media can impact companies CSR ?
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What is Slacktivism ?
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What is Market Access ?
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What is Litteracy ?
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How the emergence of social justice movement impact companies ?
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What is the cancel culture ?
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What is the cause marketing ?
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What is social marketing ?
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What is CSR ?
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What is the Benevolent Halo Effect ?
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What is latent vulnerability ?
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What is identity theft ?
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What is conscious consumerism ?
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What is a brand purpose ?
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What is eco-wakening ?
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What is circular economy ?
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What is green marketing ?
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What is green washing ?
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What is tree huggers ?
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Explain the SHIFT framework ?
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What are the US regulatory Agencies & Responsabilities ?
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What is the problem with consumption ?
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What is a consumed consumer ?
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What is shrinkage ?
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What is a serial Wardrober ?
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What is counterfeit ?
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What is anticonsumption ?
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Explain what is illegal acquision & product use ?
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In what way does marketer manipulate consumers ?
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What is consumer space ?
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What happens when brand fail to satisfy consumers ?
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