Chapter 2- Business Ethics

Question 1

What is Business Ethics ?

Answer 1

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Question 2

Do brand act Ethically ? Give an example

Answer 2

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Question 3

What is consumer activism ?

Answer 3

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Question 4

What is culture jamming ?

Answer 4

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Question 5

What is corporate social activism ?

Answer 5

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Question 6

Explain how social media can impact companies CSR ?

Answer 6

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Question 7

What is Slacktivism ?

Answer 7

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Question 8

What is Market Access ?

Answer 8

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Question 9

What is Litteracy ?

Answer 9

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Question 10

How the emergence of social justice movement impact companies ?

Answer 10

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Question 11

What is the cancel culture ?

Answer 11

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Question 12

What is the cause marketing ?

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Question 13

What is social marketing ?

Answer 13

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Question 14

What is CSR ?

Answer 14

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Question 15

What is the Benevolent Halo Effect ?

Answer 15

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Question 16

What is latent vulnerability ?

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Question 17

What is identity theft ?

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Question 18

What is conscious consumerism ?

Answer 18

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Question 19

What is a brand purpose ?

Answer 19

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Question 20

What is eco-wakening ?

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Question 21

What is circular economy ?

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Question 22

What is green marketing ?

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Question 23

What is green washing ?

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Question 24

What is tree huggers ?

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Question 25

Explain the SHIFT framework ?

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Question 26

What are the US regulatory Agencies & Responsabilities ?

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Question 27

What is the problem with consumption ?

Answer 27

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Question 28

What is a consumed consumer ?

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Question 29

What is shrinkage ?

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Question 30

What is a serial Wardrober ?

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Question 31

What is counterfeit ?

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Question 32

What is anticonsumption ?

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Question 33

Explain what is illegal acquision & product use ?

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Question 34

In what way does marketer manipulate consumers ?

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Question 35

What is consumer space ?

Answer 35

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Question 36

What happens when brand fail to satisfy consumers ?

Answer 36

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