Chapter 3- Perception & Memory Flashcards
1
Q
What is sensory marketing ?
A
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2
Q
What are sensations ?
A
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3
Q
Explain all sensations existing in marketing
A
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4
Q
What is perception ?
A
Xx
5
Q
What is the perception process ?
A
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6
Q
What is Exposure ? Attention ? Interpretation ?
A
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7
Q
What is a sensory threshold ?
A
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8
Q
What is an absolute threshold ?
A
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9
Q
What is a differential threshold ?
A
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10
Q
Explain Weber’s law
A
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11
Q
What are subliminal messages ?
A
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12
Q
What Is pre-attentive processing ?
A
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13
Q
Whatis experience ?
A
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14
Q
What is perceptual vigilance ?
A
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15
Q
What is perceptual defense ?
A
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