Chapter 3- Perception & Memory

Question 1

What is sensory marketing ?

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Question 2

What are sensations ?

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Question 3

Explain all sensations existing in marketing

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Question 4

What is perception ?

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Question 5

What is the perception process ?

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Question 6

What is Exposure ? Attention ? Interpretation ?

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Question 7

What is a sensory threshold ?

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Question 8

What is an absolute threshold ?

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Question 9

What is a differential threshold ?

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Question 10

Explain Weber’s law

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Question 11

What are subliminal messages ?

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Question 12

What Is pre-attentive processing ?

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Question 13

Whatis experience ?

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Question 14

What is perceptual vigilance ?

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Question 15

What is perceptual defense ?

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Question 16

What is adaptation ?

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Question 17

What is the golden triangle ?

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Question 18

What is brain drain ?

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Question 19

What is rich media ?

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Question 20

Whatis relational processing ?

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Question 21

What is the stimulus organization ?

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Question 22

What is positioning strategy ?

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Question 23

What is positioning ?

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Question 24

What is perceptual positioning ?

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Question 25

What is a semiotic field ? Explain them

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